Saudi Food Bank And Kiri Collaborate To Serve 20,000 Ramadan Meals

The Saudi Food Bank (Et'aam), a notable non-profit organization in the field of food provision in Saudi Arabia and the Gulf region, has unveiled its collaboration with various companies spanning different sectors for its "Iftar fast breaking program" during the holy month of Ramadan. This initiative is pivotal in delivering essential food packages to those in dire need, encapsulating the spirit of reflection, celebration, and community support characteristic of Ramadan. These packages, aimed at families and individuals identified for food assistance, form a core part of Et'aam's mission to offer nutritional support within Saudi Arabia.

This year, the initiative sees a strategic partnership with Kiri, a brand under the Bel Group umbrella, aiming to distribute 20,000 fresh meals across Jeddah. This collaboration is not only a gesture of kindness and compassion but also aligns with the objectives of Saudi Vision 2030, promoting inclusive access to nutritious food. Furthermore, it reflects Kiri's dedication to fostering community spirit and contributing positively to Saudi society.

The iftar meals, comprising Kiri cheese, bread, fresh juice, and fruits, will be meticulously prepared daily, ensuring freshness and upholding the highest taste standards. This initiative not only supports Jeddah’s community but also highlights Bel Group's engagement with Saudi culture and its commitment to charitable activities.

Faisal Al-Shushan, CEO of the Saudi Food Bank, expressed the significance of the partnership, stating, "Our partnership with Bel Group to distribute 20,000 meals in Jeddah during the sacred month of Ramadan is not merely a gesture, but a profound testament to our unwavering commitment to enhancing food security efforts and extending vital assistance to families in need." He emphasized the importance of collaboration with organizations like Kiri to nurture a culture of compassion and ensure equitable access to nourishing meals for a healthy and sustainable life.

Garo Matossian, General Manager of Bel Group for the Near Middle East, echoed this sentiment, highlighting Kiri's dedication to spreading kindness and generosity, especially during Ramadan. "By collaborating with the Saudi Food Bank, we aim to empower individuals to make meaningful contributions to society, particularly during this auspicious time," Matossian said. He further emphasized the partnership's role in reflecting Kiri's commitment to giving back and reinforcing the collective goodwill and generosity spirit during Ramadan.

With a 70-year legacy in the Middle East, Kiri is celebrated for its creamy texture and exquisite taste that brings communities together, particularly during Ramadan. Bel Group's "For All. For Good." mantra signifies its pledge to positive action and impact, showcasing kindness and community spirit from farm to table throughout the holy month.