Saudi's Salasa Secures $30 Million In Series B Funding For E-commerce Logistics Expansion
Salasa, an e-commerce fulfillment platform based in Riyadh, Saudi Arabia, has recently secured a $30 million investment in a Series B financing round. This strategic infusion of capital, spearheaded by Artal Capital and supported by other notable participants such as SVC, Wa'ed Ventures, 500 Global, Alsulaiman Group, and various strategic investors, aims to propel Salasa towards becoming a tech-driven logistics leader while broadening its international footprint.
Since its inception in 2017, Salasa has been at the forefront of offering comprehensive solutions that encompass fulfillment, shipping, inventory management, last-mile delivery, and cross-border logistics. The Series B funding is earmarked for fostering Salasa's expansion both locally and globally, scaling its dark store network, augmenting bonded zone capabilities, and advancing its AI-powered technology ecosystem to streamline supply chain operations.
Abdulmajeed Alyemni, the Co-founder and CEO of Salasa, expressed enthusiasm about this funding achievement, stating, "This funding marks a major milestone. We're scaling across fulfillment, technology, and talent to become a tech-first logistics company. With our investors' backing, we'll plan smarter, deliver faster, and expand globally with forward-thinking logistics." This sentiment is echoed by Hasan Alhazmi, Co-Founder and CBO of Salasa, who emphasized the role of AI in enhancing planning, inventory, and fulfillment processes to deliver unmatched efficiency and precision for merchants.
Wassim Moukahhal, Head of Alternative Investments at Artal Capital, highlighted Salasa's critical role in addressing a significant challenge within the regional e-commerce landscape: establishing a dependable and scalable logistics infrastructure. He noted, "Salasa is solving one of the biggest pain points in regional e-commerce: reliable, scalable logistics infrastructure. We're excited to partner with a visionary team that is building a future-ready platform, combining physical scale with technological innovation. This investment aligns with our conviction that logistics is a key enabler of Saudi Arabia's digital transformation and a critical layer of the next generation of commerce."
Salasa has established itself as the logistics partner of choice for over 1,000 merchants, including leading brands such as Noon, Amazon, Cenomi, Boutiqaat, Laverne, Sharaf DG, and Alothaim Retail. It has successfully fulfilled and shipped over 50 million products both domestically and internationally. Its platform integrates with major e-commerce systems like Salla, ZID, Amazon, Trendyol, and Shopify, and partners with top carriers like Aramex, DHL, and Saudi Post, among over 40 logistics providers.
As the e-commerce market in Saudi Arabia continues to surge, surpassing SAR 86 billion by 2024, Salasa is well-positioned to play a crucial role in fueling the Kingdom's digital economic expansion. This funding round not only cements Salasa's position in the market but also paves the way for its evolution into a technology-first logistics powerhouse with a global reach.
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