RTA Partners With ENOC Group For Strategic Sponsorship Of Major Events In 2024-2025

Dubai's Roads and Transport Authority (RTA) has entered into a partnership with the ENOC Group. This agreement will see ENOC providing strategic sponsorship for major RTA events in 2024 and 2025. The collaboration aims to bolster cooperation between the two organisations, laying the groundwork for mutual integration and collaboration.

The agreement was formalised by Ahmed Mahboob, CEO of Corporate Administrative Support Services Sector at RTA, and Hesham Ali Mustafa, Managing Director of Shared Services Centre, Group HR & New Business Development at ENOC Group. This signing occurred during the 30th ITS World Congress and Exhibition, hosted by Dubai from 16th to 20th September at the Dubai World Trade Centre.

Ahmed Mahboob expressed enthusiasm about partnering with ENOC Group. He highlighted RTA's commitment to forming strategic alliances that align with its vision. "This agreement marks the significant achievements and global recognition that Dubai has gained in hosting and organising major international events," he stated.

Mahboob further noted that Dubai is acknowledged as a leading city globally in project management and hosting world-class events adhering to top international standards. The ITS World Congress, organised by ERTICO – ITS Europe alongside ITS America and ITS Asia-Pacific, was held for the first time in the Middle East under the theme "Mobility Driven by Intelligent Transportation Systems."

Saif Humaid Al Falasi, CEO of ENOC Group, shared his excitement about the agreement with RTA. He confirmed ENOC's commitment to enhancing cooperation and sharing expertise between specialists from both entities. Al Falasi emphasised providing necessary support for all RTA-organised events over the coming years.

This partnership ensures that these events reflect Dubai’s esteemed global position. The collaboration aims to strengthen ties between officials from both organisations while supporting Dubai’s status on an international level.

The agreement signifies a step forward in fostering collaborative efforts between RTA and ENOC Group. It underscores their shared goal of promoting Dubai as a hub for world-class events through strategic partnerships.

With inputs from WAM