ROSHN Group Transforms Into Multi-Asset Developer To Support Ambitious Future Strategies

ROSHN Group, a company under the Public Investment Fund, has unveiled a new identity and strategic direction. This shift expands its focus beyond residential offerings to include various asset classes. The transformation positions ROSHN as a leader in real estate, paving the way for innovative mixed-use projects and multi-asset destinations.

The introduction of ROSHN Group's new visual identity marks a significant step in broadening its real estate portfolio. This initiative aims to create integrated destinations that meet diverse societal needs. Through these efforts, ROSHN seeks to improve life quality in the Kingdom and support Saudi Vision 2030 objectives.

ROSHN plans to unveil a range of transformative projects, showcasing diverse assets that offer investment opportunities and boost living standards. The portfolio includes 200 million square meters of residential property and over four million square meters of retail, commercial, and hospitality spaces. Additional assets cover education, mosques, healthcare, transport, logistics, leisure, and entertainment.

These diverse assets will enable ROSHN to extend its impact beyond integrated communities. By promoting economic growth and societal progress, the company aligns with Vision 2030 goals. "At ROSHN, we’ve always taken pride in our role as a leading real estate developer in the Kingdom of Saudi Arabia with a vision to transform urban living," stated Chief Marketing and Communication Officer Ghada Al Rumayan.

The company's evolution is driven by a commitment to execution excellence. This dedication raises standards and positions ROSHN as a leading regional developer for ESG (Environmental, Social, Governance). The group aims to contribute to the Kingdom’s net-zero emissions target by 2050 through its innovative strategies.

ROSHN's core values of innovation and social responsibility are integral to its ambitious new strategy. These values strengthen its foundations, partnerships, and value offered to customers and citizens across the Kingdom. Since its inception, ROSHN has introduced fully integrated communities with modern designs respecting local heritage.

Recent Developments

The launch of MARAFY in Jeddah represents ROSHN's most ambitious project yet. Featuring a unique central canal connecting districts, it aims to position Jeddah among the world's top 100 most livable cities. This project advances one of Saudi Vision 2030's goals.

The opening of the iconic ROSHN Front retail and lifestyle destination in Riyadh marked an early milestone in diversifying into new real estate verticals. With further projects planned across the Kingdom, ROSHN's evolution will bring a distinctive identity to its portfolio.

This evolution attracts new investments and partners supporting Vision 2030 objectives. As part of this journey, ROSHN has launched five developments across three Saudi regions. These projects feature modern designs with diverse amenities that foster vibrant communities for various residents.

With inputs from SPA