Rosewood Doha's Elite Team Sets New Standards For Ultra-Luxury In The Middle East

Rosewood Doha is making a significant impact in the luxury lifestyle sector with its new Commercial and Communications Team. This team, led by Ibrahim Mairech, Sawaid Saeed, Filipa Sousa, and Geraldine Detrait, aims to redefine ultra-luxury experiences in the Middle East. They are committed to creating unique and unforgettable moments for their guests.

Geraldine Detrait joins as a Consultant for International Sales, bringing over 30 years of experience in hospitality. Based in Casablanca, Morocco, she has a strong educational background with a Bachelor's degree in foreign languages and a Master's in Hospitality Management from the American School in Paris. Geraldine's career includes leading sales teams globally, including Bangkok and Dubai.

Focus on Revenue Strategy

Sawaid Saeed, the Director of Revenue at Rosewood Doha, brings a decade of diverse hospitality experience. His career began in Sydney and flourished in Kuala Lumpur before moving to Doha. Sawaid oversees revenue strategies across Rosewood Doha’s various segments, including its culinary collection and wellness club. He balances meticulous analytics with a refined human touch.

Filipa Carvalho de Sousa serves as the Director of Communications at Rosewood Doha. Originally from Portugal, her career took her through London, Barcelona, Tenerife, Abu Dhabi, and Phuket before landing in Doha. Filipa is known for her radiant energy and engaging personality. She aims to create a destination that transcends traditional luxury while fostering a vibrant community.

Leadership and Vision

Ibrahim Mairech leads as the Director of Sales and Marketing at Rosewood Doha. Born in Saudi Arabia with Tunisian roots, he has over two decades of experience across Saudi Arabia, Qatar, and the UAE. Ibrahim's career began at 18 and has been marked by strategic revenue generation and brand awareness efforts. He focuses on community engagement and personalized service.

"My team and I are focused on creating distinctive experiences beyond just accommodation. We are building a community, introducing the Rosewood lifestyle and curating personalized journeys catering to our guest's specific needs. Everything we do has a purpose," said Ibrahim Mairech.

Expanding Rosewood's Presence

Rosewood Doha complements Rosewood's existing Middle East portfolio, which includes Rosewood Jeddah and Rosewood Abu Dhabi. The region will see further expansion with the openings of Rosewood Riyadh in 2025 and Rosewood Red Sea.

Geraldine Detrait’s approach is anchored in understanding market trends and customer preferences. She ensures that Rosewood Doha remains innovative and guest-focused. Her commitment to excellence is evident through her dedication to building a cohesive team that delivers unparalleled experiences.

Sawaid Saeed’s meticulous approach not only optimizes revenue but also enriches the guest journey. Outside work, he enjoys comedy shows and writing. His collaborative spirit ensures thoughtful decisions that elevate guests' overall experience at Rosewood Doha.

Filipa Sousa’s vision for Rosewood Doha includes sustainability at its core. She ensures that every aspect reflects these values—from art on the walls to locally sourced ingredients in cuisine—crafting an enriching experience for every guest.

Ibrahim Mairech emphasizes building partnerships that ensure mutual benefit and shared success. He leads one of Rosewood Hotel Group's largest commercial teams aiming to create an ambiance that transcends traditional luxury through community engagement.

The combined expertise of Ibrahim Mairech, Sawaid Saeed, Filipa Sousa, and Geraldine Detrait positions Rosewood Doha as a leader in luxury hospitality in the Middle East. Their collective efforts aim to offer guests unique experiences deeply connected to local culture while maintaining high standards of service.