Ras Al Khaimah Appoints Phillipa Harrison As CEO Of RAKTDA To Lead Tourism Transformation

Phillipa Harrison has been named the new CEO of the Ras Al Khaimah Tourism Development Authority (RAKTDA) by the Ras Al Khaimah Government. With her extensive background, most notably as the former Managing Director of Tourism Australia, Harrison is set to lead the Emirate's ambitious plans to transform into the 'Destination of the Future’.

Under her guidance, the Emirate aspires to not only enhance its appeal as a travel destination but also to achieve significant milestones in sustainable tourism. Ras Al Khaimah, with a vision to welcome over 3.5 million visitors annually by 2030, has already made headlines by attracting a record 650,000 tourists in the first half of 2025. Harrison's role will be pivotal in building on this momentum, steering the Emirate towards its strategic objectives in the tourism industry.

Sheikh Ahmed bin Saud Al Qasimi, Chairman of RAKTDA's Executive Committee, expressed his confidence in Harrison's appointment. He highlighted the critical role of tourism in Ras Al Khaimah's economic strategy and the remarkable progress the sector has made in recent years.

"Tourism is at the heart of Ras Al Khaimah's strategy, it is our fastest-growing sector and we've achieved remarkable milestones in a short period of time. Ms. Harrison brings with her a depth of knowledge and leadership experience, most recently with Tourism Australia, that gives us confidence in her ability to align with Ras Al Khaimah's ambitious goals and strategic targets in the tourism sector," he stated.

Expressing enthusiasm about her new role, Harrison acknowledged the achievements of Ras Al Khaimah in establishing itself as a leading tourist destination. She is eager to contribute to its ongoing success and further expansion.

"I'm honoured to join at such an exciting time. Ras Al Khaimah has already established itself as an international success story, and I look forward to unlocking even more growth in the years ahead," said Harrison.

This new chapter in Ras Al Khaimah's tourism development, led by Phillipa Harrison, is anticipated to bring innovative strategies and fresh perspectives to the Emirate's efforts to stand out as a sustainable and sought-after destination on the world map.

Her experience and leadership are expected to be instrumental in achieving the ambitious targets set for the coming years, marking a significant step forward for Ras Al Khaimah in the global tourism landscape.