PureHealth Group Donates AED 50 Million To Support Life Endowment Campaign For Chronic Disease Patients
PureHealth has donated AED50 million to the "Life Endowment" campaign. This initiative, launched by the Endowments and Minors Funds Authority (Awqaf Abu Dhabi) with the Department of Health – Abu Dhabi, aims to support individuals with chronic illnesses under the slogan "With You for Life." The campaign seeks to enhance healthcare services and ensure sustainability for those affected.
The campaign's goal is to establish an endowment fund. This fund will cover treatment costs for vulnerable patients with chronic diseases. Additionally, it will provide medication and mental health support. The initiative also aims to strengthen the healthcare system's capacity to tackle future challenges effectively.

PureHealth’s involvement is part of a larger community effort. Individuals, companies, and businessmen are joining forces to help achieve the campaign's objectives. This aligns with President His Highness Sheikh Mohamed bin Zayed Al Nahyan’s dedication of 2025 as Year of the Community, under the slogan "Hand in Hand."
The campaign also focuses on maximising endowment returns. These funds will be directed towards healthcare programmes that improve quality of life and foster a healthy society. By promoting endowment values, it aims to entrench social solidarity as a development tool.
Farhan Malik, Founder and Managing Director of PureHealth, stated, "The Life Endowment campaign is a meaningful step forward in the UAE’s ongoing commitment to charity and humanitarian work. It serves as a powerful catalyst, uniting us in our mission to provide high-quality care for those living with chronic conditions, ensuring their dignity and well-being."
Malik further expressed pride in collaborating with Awqaf Abu Dhabi and the Department of Health – Abu Dhabi. He emphasised that this noble initiative will have a lasting positive impact on many lives.
Promoting Social Investment
The initiative underscores the UAE’s leading role in supporting charitable causes and promoting social investment for those most in need. It highlights how such efforts can serve as a model for others aiming to make a difference through philanthropy.
The campaign encourages contributions through various channels. Donations can be made via Awqaf Abu Dhabi's digital platform or bank transfers to First Abu Dhabi Bank (IBAN: AE930353417000004600004). SMS donations are also available through e& UAE numbers: text ‘Life’ to 3557 for AED10, 3556 for AED50, 3225 for AED100, and 3223 for AED500; or through du numbers: text ‘Life’ to 3583 for AED10, 3585 for AED50, 3586 for AED100, and 3587 for AED500.
With inputs from WAM