Platformance Achieves Title Of Tech Enabler Of The Year At SMARTIES MMA KSA Awards 2025

Platformance has been honoured as the "Tech Enabler of the Year" at the SMARTIES MMA KSA Awards 2025. This award is a testament to their innovative approach in marketing technology, focusing on measurable growth for brands. The recognition follows their recent accolade as "Tech Disruptor of the Year" at the Entrepreneur Middle East Tech Innovation Awards 2025.

The SMARTIES KSA Awards, organised by MMA MENA, celebrate outstanding marketing innovation and effectiveness in the region. Platformance's success is attributed to its creative partnership with Lion, showcasing its ability to blend technology, creativity, and accountability effectively.

Platformance has developed a Growth Operating System that integrates data, AI, and automation to achieve verifiable outcomes throughout the marketing funnel. Their outcome-based model ensures brands only pay for confirmed business results rather than media activities.

Waseem Afzal, Founder and CEO of Platformance, expressed that this recognition validates the trust they have built with advertisers across the region. He stated, "This recognition is more than an award — it's validation of the trust we've built with advertisers across the region."

Wade Eagar, Chief Marketing Officer at Platformance, highlighted a shift in industry focus from performance metrics to business metrics. He commented that these achievements reinforce their belief in making marketing accountable and valuable to businesses.

Waseem Afzal further elaborated on their journey by saying that their achievements were not instantaneous but resulted from consistent efforts and shared beliefs with partners. He added that Platformance was created to transform marketing into a growth engine rather than a cost centre.

The company's recent accolades underscore its leadership in data intelligence and AI-driven outcomes. These awards mark a quarter of continuous validation for Platformance's innovative strategies in marketing technology.

This series of recognitions highlights Platformance's commitment to redefining how brands achieve measurable growth through technology-driven solutions. Their approach continues to gain momentum as they lead the way in making marketing more accountable and effective.