New Media Academy Collaborates With Majarra To Enhance Arabic Digital Content For Influencers

The New Media Academy (NMA), a pioneering institution in the Middle East's digital media sector, has entered into a partnership with Majarra. Majarra is a prominent provider of high-quality Arabic online content. This collaboration aims to create innovative digital content for Arab audiences, highlighting their mutual dedication to knowledge sharing and empowering Arab influencers.

Alia AlHammadi, CEO of the New Media Academy, highlighted the importance of forming strong alliances with both local and international entities in technology and media. These partnerships are vital for the academy's mission to spread knowledge and enhance Arab media content. "The agreement with Majarra embodies NMA’s belief in the power of collaboration among influential new media companies," she stated.

The agreement was signed by Hussein Al Atoli, NMA Director, and Ammar Haykal, CEO of Majarra. It sets out a framework for joint projects aimed at producing high-quality digital content and videos. The focus will be on management, technology, and science topics. This content will be shared across the platforms of NMA, Majarra, and Al Mal Channel to ensure wide dissemination within the Arab world.

Ammar Haykal expressed enthusiasm about partnering with NMA. He noted that it aligns with Majarra's goal to improve Arabic online content quality. By working with global and regional leaders in science, education, and media, Majarra seeks to develop an end-to-end Arabic digital content industry.

Haykal emphasised that high-quality content is crucial for building a relevant digital media landscape. "Useful, high-quality content is fundamental to building a powerful and relevant digital media landscape," he asserted. This partnership aims to provide Arab youth with credible sources for better decision-making in their professional and personal lives.

The New Media Academy was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum. It aims to train Arab youth in modern digital media tools under expert guidance. The academy offers unique programmes combining international practices with remote learning techniques for lasting impact.

Shared Vision for Arabic Media Landscape

Both organisations believe this collaboration will strengthen the Arabic media landscape significantly. They aim to create impactful projects that are socially responsible while generating employment opportunities. The partnership reflects their shared vision of advancing Arabic media through innovative ideas.

The cooperation between NMA and Majarra is expected to benefit Arabic internet users by providing trusted sources of information. It also aims to solidify their mission for a more relevant media sector while expanding their influence among Arab communities.

With inputs from WAM