National Month Campaign In Dubai Announced By H.H. Sheikh Ahmed For Second Consecutive Year
H.H. Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council, has unveiled this year's National Month campaign. This emirate-wide celebration marks the UAE's national events from 3rd November to 2nd December 2025. The initiative aims to honour these occasions' significance, instilling pride in the nation's journey and offering a platform for UAE citizens to express loyalty to their leadership.
The campaign is spearheaded by Brand Dubai, the creative arm of the Government of Dubai Media Office. Collaborating with government, semi-government, and private sector partners, Brand Dubai will unite various stakeholders to create a cohesive celebration that honours the nation's values and achievements. H.H. Sheikh Ahmed emphasised that teamwork and unity are crucial for the campaign's success.
H.H. Sheikh Ahmed stated, "Led by Brand Dubai, National Month is a collective effort to commemorate our national occasions in a coordinated and harmonised way. The campaign will be a powerful demonstration of national solidarity and our shared aspirations for the future, rooted in loyalty and belonging." He also mentioned the continuation of the #ZayedAndRashid campaign as part of National Month to express gratitude to leaders whose vision laid the foundation for the nation's growth.
Mona Ghanem Al Marri, Vice Chairperson and Managing Director of the Dubai Media Council, highlighted that coordination is vital for the campaign's success. She noted that this year's event builds on last year's strong community engagement involving over 200 organisations. Greater participation is anticipated this year.
This month-long initiative includes various national, community, and cultural events allowing all societal segments to showcase their pride in national identity. These events highlight the importance of these occasions while fostering appreciation among participants.
Shaima Al Suwaidi, Director of Brand Dubai, explained that this year’s celebrations aim to creatively express values and ideals through engaging activities. Collaborating with content creators, Brand Dubai will organise diverse events reflecting Dubai’s innovative spirit.
The #ZayedAndRashid campaign continues to honour two leaders whose legacy inspires generations. Last year’s campaign received 2 billion social media engagements, underscoring its impact. Preparations are underway with Brand Dubai coordinating this year’s framework and outreach.
Opportunities for Entrepreneurs
Entrepreneurs from Brand Dubai’s Proudly from Dubai network will contribute significantly to these celebrations. The campaign offers young entrepreneurs opportunities to participate in major citywide events, helping them showcase their work and reach broader audiences.
The National Month campaign not only celebrates UAE's achievements but also strengthens community bonds through shared experiences. By involving diverse stakeholders, it fosters unity while highlighting the nation’s progress on a global stage.
With inputs from WAM
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