UAE's National Bonds Investment Portfolio Reaches AED14 Billion In 2023

National Bonds, a leading Sharia-compliant savings and investment company based in the UAE, has announced a significant milestone as its investment portfolio exceeded AED14 billion (US$3.8 billion) as of December 2023. This achievement underscores the company's role as a trusted financial partner for UAE nationals and residents, offering a simplified and rewarding savings journey tailored to their needs and aspirations. Since its inception in 2006, National Bonds has demonstrated a strong performance, delivering solid and competitive returns to its customers. The company's diversified investment approach has been key to its success, with approximately AED2.9 billion distributed in profit payouts and prizes to date.

In 2023, bondholders enjoyed returns of up to 5.84 percent on their savings, reflecting the steady growth of the company’s investments and the successful execution of its strategy. National Bonds' customer-centric approach has led to a significant increase in its customer base, with a 215 percent growth in new customers compared to the previous year. The company has been focused on promoting financial literacy and offering rewarding savings options, fostering responsible financial management and long-term wealth creation among its clients.

National Bonds introduced several innovative programmes in 2023, including "EIBOR Plus", a Sharia-compliant product based on the EIBOR benchmark available for up to 3 years of investment. Other notable programmes are the "My One Million" plan, aimed at accelerating the achievement of AED1 million in combined savings and cumulative profits, and the "Second Salary" savings plan, designed to help UAE nationals and expats secure supplementary retirement income.

The company's ongoing digital transformation has revolutionized the customer experience, with significant enhancements across mobile, website, and back-office platforms. This shift towards digital has resulted in a 74 percent increase in digital users in 2023 compared to the previous year. National Bonds aims to provide pioneering gamified savings opportunities while ensuring a seamless customer experience.

Khalifa Al Daboos, Chairman of National Bonds, highlighted the company's stellar year and robust investment portfolio growth. He emphasized the multiple benefits for customers stemming from National Bonds' commitment to generating competitive annual profit distribution. Al Daboos also credited the success to the strong foundation of their diversification strategy and dedication to promoting financial well-being across the UAE.

Mohammed Qasim Al Ali, Group CEO of National Bonds, stressed the company's comprehensive approach to savings and investments. He expressed confidence in National Bonds' evolving range of programmes, rewarding prizes, and financial literacy efforts empowering individuals and organisations towards a more robust financial trajectory. Al Ali noted a remarkable 122 percent increase in new regular savers in 2023, reflecting the success of the company's financial literacy engagement initiatives and its role in reshaping perspectives on savings for financial stability and security.

With inputs from WAM