Oman's Mubashir Secures ITHCA Group Funding, Eyes Global Digital Ad Market

In a significant move within the digital advertising sector, ITHCA Group has declared its investment in Mubashir, Oman's premier digital out-of-home (DOOH) advertising network. This strategic financial injection is set to propel Mubashir's growth ambitions, technological advancements, and its overarching goal to furnish both local and regional clients with top-tier, efficient advertising solutions.

Mubashir's innovative platform garners extensive reach, connecting with millions across Oman via a network of strategically placed digital screens. The company prides itself on offering a diverse array of advertising formats. These not only utilize smart data and analytics for precision targeting but also ensure campaigns yield tangible outcomes for advertisers. Additionally, Mubashir enriches its advertising offerings with engaging infotainment communications, catering to various consumer demographics.

Ameer Al-Alawi, Group Director Investments at ITHCA Group, highlighted the rapid evolution within the advertising technology sector. He pointed out that leading AdTech firms are increasingly integrating data analytics, automation, and AI to effectively engage consumers in the real world. "We are thrilled about the investment in Mubashir and the technology platform they have built to date. We lend them our support in their innovative journey to be a global player in this space," Al-Alawi remarked.

Raif Al-Harthy, Chief Growth Officer of Mubashir, expressed his enthusiasm about the partnership with ITHCA Group, noting the investor's profound insight into the region's potential for growth. "This investment is a strong validation of our vision and will enable us to accelerate our expansion, invest in new technologies, and further enhance our offerings to clients," Al-Harthy stated.

The collaboration between ITHCA Group and Mubashir stands as a testament to the potential and importance of digital advertising in today's market. It underscores the significant role of innovative technologies and data-driven strategies in shaping the future of advertising to meet the dynamic needs of consumers and advertisers alike. With this investment, Mubashir is poised to scale new heights in the DOOH advertising landscape, both within Oman and beyond.