Mothers’ Endowment Campaign Announces Six Ways To Support Global Education

The Mothers’ Endowment campaign, initiated by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, has introduced six convenient channels for donations and contributions. This initiative aims to establish an endowment fund dedicated to providing sustainable educational opportunities to millions globally. Operating under the Mohammed bin Rashid Al Maktoum Global Initiatives, the campaign focuses on honouring mothers by facilitating donations in their names while supporting education and training in underprivileged communities.

This philanthropic effort not only emphasizes the importance of honouring parents but also promotes values such as kindness, compassion, and solidarity. It underscores the pivotal role of mothers in nurturing families and children and reinforces the UAE's commitment to humanitarian causes. Donations can be made through various channels including the campaign’s website, SMS, bank transfers, a dedicated call center, the DubaiNow app, or Jood.ae; Dubai’s platform for community contributions.

The campaign's official website (mothersfund.ae) is open for donations from individuals, businesses, and institutions both within and outside the UAE. For those preferring to donate via phone, a dedicated call centre is available at toll-free number (8009999) from 10:00 to 17:00, seven days a week. Direct bank transfers can be made to the Emirates Islamic Bank account number (AE790340003708472909201) in UAE dirhams.

For mobile users, one-off donations can be made by sending an SMS with the word "Mother" to specific numbers based on the donation amount. The DubaiNow app also supports donations under its ‘Donations’ tab as part of Digital Dubai's collaboration with the campaign. Additionally, Jood.ae enables both individuals and institutions to create special portfolios for launching mini-campaigns, encouraging wider community participation.

The Mothers’ Endowment campaign is an extension of successful charity drives previously launched during Ramadan. Its proceeds are earmarked for supporting education and vocational training worldwide. This initiative aims at equipping millions with essential tools and skills for leading independent lives and preparing them for employment opportunities. Through these efforts, the campaign seeks to make a significant impact on global education in a sustainable manner.

In summary, the Mothers’ Endowment campaign represents a multifaceted approach to philanthropy, combining respect for maternal figures with tangible support for global education initiatives. By offering multiple donation channels and focusing on sustainable development goals, it invites widespread participation in a cause that promises long-term benefits for underprivileged populations worldwide.

With inputs from WAM