Menassah Supports Emirati Publishers Through Participation In Three Major Book Fairs

Menassah Distribution Company is actively promoting Emirati literature by participating in three significant book fairs in September and October 2025. This initiative aligns with its strategy to enhance the global presence of Emirati culture. The company's efforts aim to expand the reach of local publishers and foster cultural exchanges worldwide.

The company kicked off its international activities at the Indonesia International Book Fair in Jakarta from 24th to 28th September 2025. This event, a key cultural gathering in Southeast Asia, featured 498 titles from 87 Emirati publishers, showcasing 1,352 copies. The goal was to explore new opportunities for rights exchange and strengthen ties with global publishers.

Locally, Menassah is participating in the Big Bad Wolf Book Fair in Ajman, which runs until 5th October. Here, they are presenting 480 titles from 21 Emirati publishers, with a total of 15,000 copies available. This fair marks its debut in Ajman and offers readers access to a diverse range of Emirati publications at competitive prices.

From 2nd to 11th October, Menassah will wrap up this series of engagements at the Riyadh International Book Fair. This event is one of the largest cultural gatherings in the region. At their stand, Menassah will showcase 708 titles from 78 Emirati publishers, displaying 3,675 copies alongside prominent publishers and authors worldwide.

Rashid Al Kous, General Manager of Menassah Distribution Company, commented on these initiatives: "Our participation in these three book fairs represents a strategic step towards consolidating the UAE’s position as a leading cultural hub in the region while reflecting our dedication to building intellectual and cultural bridges between the UAE and the world."

Cultural Commitment

Menassah's involvement underscores its commitment to advancing the UAE's publishing industry and enhancing its presence at international events. By engaging with diverse audiences globally and locally, Menassah aims to broaden readership for Emirati publications and support local authors.

This series of participations not only highlights Menassah's dedication but also strengthens cultural cooperation between the UAE and other nations. Through these efforts, Menassah seeks to open new markets for Emirati publishers and promote their works on a global scale.

With inputs from WAM