MBRF Launches Knowledge Lounge In Egypt To Inspire Arab Readers And Promote Literacy

The Mohammed bin Rashid Al Maktoum Knowledge Foundation (MBRF) has introduced its Knowledge Lounge initiative in Egypt. This effort is part of their ongoing mission to promote quality reading in Arabic and develop the intellectual potential of young people. The launch event took place at the Bibliotheca Alexandrina, with writer Said Mahmoud moderating a session attended by notable literary and cultural personalities.

Jamal bin Huwaireb, CEO of MBRF, stated, "The launch of the Knowledge Lounge in Egypt marks a significant milestone in MBRF’s regional expansion strategy, which aims to promote our projects across all Arab knowledge capitals. It further showcases our goal to encourage reading among Arab youth, supporting them in broadening their prospects and improving their expertise across various intellectual and knowledge fields. Furthermore, its launch at the Bibliotheca Alexandrina aligns with our belief in the importance of this historical monument, which serves as a beacon of science, knowledge, and creativity. The move reiterates our commitment to developing and implementing initiatives that empower minds, refine skills, and promote openness and knowledge dissemination."

The initiative's entry into Egypt will follow similar steps as its previous implementations. It aims to highlight Egyptian authors while enhancing readership through a sustainable framework. This approach has already proven successful locally and internationally as a prominent reading club.

During the session, discussions revolved around the history and growth of the Knowledge Lounge since its inception. A key focus was on supporting Arab authors and literature. Participants also noted the success of the initiative in Canada, where it encouraged Arabic reading among expatriate communities.

The Knowledge Lounge continues its inspiring journey by hosting sessions and engaging discussions across various literary fields. It aims to support readers, writers, and thinkers alike. This empowers them to contribute significantly towards advancing the Arabic language and fostering progress within Arab societies.

The initiative's success is evident through its impact on promoting Arabic literature globally. By encouraging reading among Arab youth, it helps broaden their perspectives and enhance their expertise across different intellectual domains.

This expansion into Egypt underscores MBRF's commitment to nurturing a culture of reading throughout the Arab world. By focusing on local authors and fostering a love for literature, they aim to inspire future generations.

With inputs from WAM