Lucidya's CEO Abdullah Asiri Unveils Strategic Executive Appointments To Fuel Growth

Abdullah Asiri, CEO and Founder of Lucidya, an AI-driven customer experience platform, has recently revealed significant changes to its executive team. This move underscores the company's ambitions as it gears up for expansion. Adding seasoned executives from global firms, Lucidya aims to leverage their vast experience to navigate new markets successfully and secure a competitive advantage.

Sisir Das steps in as the Chief Financial Officer, bringing a wealth of experience from his tenure at notable companies like Bank of America, Capgemini, and Sprinklr. His expertise in financial operations and strategic planning, particularly highlighted by his instrumental role in Sprinklr's IPO preparation and financial management, positions him as a key asset to Lucidya's executive suite.

Yara Milbes is taking on the role of Vice President of Marketing after a successful 20-year career in the sector. Her past leadership positions, including Global VP of Marketing at CEQUENS and Global Marketing Director at Infobip, reflect her capability to steer marketing strategies on a global scale.

Anand Saurabh joins as Vice President of Engineering, marking a significant addition to Lucidya's technology leadership. His previous experience as VP of Product Engineering at Sprinklr, where he was pivotal in the company's journey to a $3.5 billion IPO, along with his tenure at Infosys and Deloitte, equips him with the expertise to drive Lucidya's engineering vision forward.

The appointment of Hisham Mosmar as Director of People and Culture is aimed at fostering a high-performance work environment and developing strategic talent initiatives. With prior roles at Careem, Kavak, and Al-Futtaim, Hisham's experience is set to enrich Lucidya's culture and HR practices. Additionally, Ziyad Binsulaiman has been named Director of Business Development, with his background as Commercial Director at fintech firm Marn signaling Lucidya's intent to bolster its business growth strategies.

Abdullah Asiri emphasised the strategic importance of these hires, stating, "As we rapidly expand into new markets, recruiting top talent from multinational organizations—each an expert in their own right—will play an integral role in our growth. Each member brings a wealth of knowledge and global expertise that will undoubtedly help us scale faster and gain a competitive edge."

Lucidya's strategic bolstering of its executive team with seasoned professionals from various global industries is a clear signal of its ambitious growth plans. By integrating diverse expertise and experience, the company is well-positioned to navigate expansion and reinforce its competitive stance in the customer experience management sector.