Liv Partners With Ctrl Alt To Explore Real-World Asset Tokenisation
In a significant move towards digital innovation in the banking sector, Liv, the UAE's inaugural digital bank initiated by Emirates NBD, has recently entered into a Memorandum of Understanding (MoU) with Ctrl Alt, a prominent B2B alternative asset solutions provider. This collaboration aims to delve into the infrastructure solutions pertinent to the tokenisation of real-world assets. The official signing of the MoU took place at the Dubai FinTech Summit, marking a pivotal moment for both entities involved. The agreement was inked by Marwan Hadi, Group Head of Retail Banking and Wealth Management at Emirates NBD, and Matt Ong, Founder and CEO of Ctrl Alt.
Marwan Hadi expressed his enthusiasm about the partnership, highlighting Liv's pioneering role in the UAE's banking sector to explore tokenised real-world asset investing opportunities for its customers. He underscored Liv's commitment to digital innovation and its efforts to collaborate with partners like Ctrl Alt to experiment with globally demanded technologies. Hadi also referenced a report by the Boston Consulting Group, which forecasts asset tokenisation as a USD16.1 trillion business opportunity by 2030. This projection, combined with the increasing interest in alternative investment avenues among millennials and upcoming generations of investors, underscores the potential and timeliness of this initiative.

Matt Ong shared his excitement about partnering with Liv, acknowledging the bank's forward-thinking approach and its dedication to innovation. He praised Liv for leading the charge towards tokenised real-world asset investing and for championing the needs of the next generation of investors who seek diversified investment options. Ong is optimistic about the opportunities this partnership will create for Liv's customers and looks forward to the developments this collaboration will bring.
This MoU between Liv and Ctrl Alt signifies a strategic step towards integrating digital innovation within traditional banking frameworks. By exploring tokenisation infrastructure solutions, Liv is not only positioning itself at the forefront of digital banking innovation but is also catering to the evolving investment preferences of younger generations. This initiative reflects a broader trend in the financial industry towards embracing digital transformation and innovative investment solutions.
The partnership between Liv and Ctrl Alt is set to explore new horizons in banking and investment, offering customers novel avenues for asset investment and diversification. As this collaboration unfolds, it will be interesting to observe how tokenised real-world assets impact the landscape of digital banking and investment strategies in the UAE and beyond.
With inputs from WAM