Landmark Group Partners With Qashio To Revolutionise UAE Retail Loyalty Schemes

Qashio, a prominent Spend Management software and corporate card provider in the UAE, has announced a strategic partnership with Landmark Group's Shukran Loyalty Program. This collaboration will enable Qashio users to exchange their Qashio Points for Shukrans, enhancing the value and flexibility of both loyalty programs for companies across the UAE.

Through this innovative partnership, members of Qashio Points will enjoy an integrated rewards experience. They will gain access to a broader range of benefits and opportunities to redeem points through Shukran. The exchange process ensures that customers can effortlessly convert their Qashio Points into Shukrans and enjoy rewards with popular brands like Centrepoint, Babyshop, Splash, Shoemart, Lifestyle, Max Fashion, Home Centre, Home Box, Emax and Dine at Citymax.

How does this partnership impact consumers?

Users can now convert Qashio Points to Shukrans, providing more options to redeem rewards across a wide range of products and services. By merging the strengths of both loyalty programs, customers gain greater value from their accumulated Qashio points. This maximizes their spending power and rewards potential.

The points exchange process is integrated within the Qashio interface. This makes it easy for users to manage and convert their points seamlessly. Armin Moradi, CEO and Co-founder of Qashio, stated, "Keeping our promise to deliver the best value for our clients means that we want to offer rewards where our clients see the most value. This collaboration underscores our commitment to enhancing the customer experience and providing innovative solutions that cater to the evolving needs of our clients."

James Dickson, Chief Product Officer at Landmark Digital, expressed his excitement about the partnership: "We are delighted to announce the launch of our partnership with Qashio, the leading Corporate Card and Expense Management solution in the market. This collaboration enriches our customers' experiences, allowing them to convert Qashio Points to Shukrans and enjoy an array of redemption options at Landmark Group Brands. Together, we redefine the essence of loyalty, offering our members the opportunity to have a rewarding shopping experience."

To celebrate this partnership launch, Qashio is offering one lucky customer the chance to win 1 million Qashio Points when they sign up until 31st August 2024. For more information on how to exchange Qashio Points for Shukrans, visit qashio.com/shukran or www.shukran.com/ae/.

Qashio has established itself as a leading Corporate Card and Expense Management solution in the UAE. Their comprehensive platform combines seamless issuance of virtual and physical corporate cards with robust software capabilities. By streamlining expense management and automating reconciliation processes, they offer additional benefits such as business financing and affordable employee medical insurance.

Qashio's loyalty program is unique in offering exclusive rewards from Shukran, Emirates Skywards as well as Cashback. This positions them as a significant player in corporate loyalty programs in the region.

Founded in 1973 in Bahrain, Landmark Group has grown into one of the largest retail organisations in the Middle East and India. The group operates over 2,200 outlets encompassing over 30 million square feet across various regions including North Africa and Southeast Asia.

The group employs over 48,000 people and offers a diverse product range through its retail concepts like Centrepoint, Babyshop, Splash among others. Landmark Group also focuses on e-commerce and omni-channel capabilities ensuring seamless shopping experiences for customers.

The group has diversified into leisure, food and hospitality sectors with brands like Landmark Leisure and Citymax Hotels. They also operate Fitness First gyms and Foodmark restaurants which include both owned outlets and franchises.

Landmark Group operates MENA region's largest privately-owned logistics hub under Omega Logistics brand name at JAFZA Dubai. They have advanced into offering 3PL Logistics services through their fully automated Mega Distribution Centre.

This strategic partnership between Qashio and Landmark Group’s Shukran Loyalty Program aims to enhance customer experiences by providing more flexible reward options while maximizing value from accumulated points.