Landmark Group's 50th Anniversary Offers Exclusive Shukran Points Rewards

Landmark Group, a prominent player in retail and hospitality, is celebrating its 50th anniversary with various initiatives. Among these is a special promotion allowing customers to earn up to ten times the Shukran points on purchases made at their stores across the GCC throughout September.

The Group's 50th anniversary campaign, themed "Inspired by Your Dreams," aims to celebrate with customers, partners, and employees. This slogan reflects the company's journey and mutual growth with its stakeholders. The celebrations will include events and initiatives to show gratitude and reaffirm commitment to future achievements.

Landmark Group's Expansion and Growth

Founded by the late Micky Jagtiani 50 years ago with a single store in Bahrain, Landmark Group has expanded significantly. Now based in Dubai, it operates over 2,200 stores and outlets across 17 countries including the GCC, Middle East, India, Southeast Asia, and Africa. The Group boasts 21 homegrown brands and four franchises.

Renuka Jagtiani, Chairwoman of Landmark Group, commented on this milestone: "As we reflect on 50 years of entrepreneurship, growth and remaining true to our customers', we continue to be inspired by them to drive the innovation in the business and stay committed to our purpose of creating exceptional value for all the lives we touch. We are deeply thankful and grateful to our customers, business and government partners, and Landmarkers who have believed in us over the years."

Enhanced Customer Loyalty Programme

Landmark's Shukran loyalty programme has been revamped based on customer feedback. It now offers a more rewarding experience through four tiers: Platinum, Gold, Silver, and Classic. These tiers provide tailored rewards reflecting members' engagement levels.

The enhanced Shukran programme also includes exclusive offers from dining, entertainment, and beauty partners outside Landmark's ecosystem. Customers can now access their Shukran accounts via apps for brands like Centrepoint, Max Fashion, and Home Centre.

Special Promotions Across Brands

During this anniversary campaign in September, other popular brands within Landmark Group will also offer special promotions. These include online fashion store Styli as well as hospitality brands like Fitness First, Fun City, City Max hotels, Zafran, and Carluccio's. Details of these promotions will be shared on their respective social media channels.

The company’s journey began with one store in Bahrain but has grown into an omnichannel giant known for brands like Centrepoint, Max Fashion, Home Centre, Babyshop among others. This expansion highlights five decades of success while setting the stage for future accomplishments.

The revamped Shukran programme not only rewards loyal customers but also aligns with Landmark’s goal of enhancing customer experience. By offering exclusive benefits beyond its own ecosystem, Landmark aims to cater better to its customers' lifestyle needs.

This golden jubilee celebration underscores Landmark Group’s commitment to its stakeholders while looking forward to continued growth and innovation in the coming years.