Keeta Partners With UAE Ministry Of Investment To Establish New Headquarters In The UAE

The UAE Ministry of Investment has entered into a Memorandum of Understanding (MoU) with Keeta, the international arm of Meituan, to establish Keeta's headquarters in the UAE. This move aims to boost the nation's leadership in digital commerce, technology-driven logistics, and AI adoption. Mohamed Hassan Alsuwaidi, UAE Minister of Investment, and Tony Qiu, Vice President of International Business at Meituan and CEO of Keeta, signed the MoU.

Keeta plans to contribute significantly to the UAE’s economic vision by creating over 350 high-skilled jobs. The company will also integrate more than 5,000 local SMEs onto its digital platform. This initiative supports SME growth and enhances regional market access. Additionally, Keeta aims to invest hundreds of millions of USD in the UAE over the next three to five years.

The Ministry will assist Keeta in establishing its UAE headquarters by facilitating interactions with federal and emirate-level authorities. This support ensures a smooth transition for Keeta while exploring investment incentives aligned with national frameworks. The collaboration underscores the UAE's commitment to fostering a conducive environment for international business expansion.

Keeta will introduce advanced logistics solutions like drones and autonomous vehicles to improve sustainability and efficiency. The company will also launch talent development programmes and innovation workshops. These initiatives aim to support knowledge transfer and create a future-ready workforce in the region.

The Ministry of Investment and Keeta plan to develop a joint communication strategy. This strategy will highlight the UAE’s growing role as a hub for digital innovation, logistics, and investment. Both parties are open to exploring additional cooperation areas that align with the UAE’s national economic priorities.

Mohamed Hassan Alsuwaidi remarked on the collaboration: "The UAE continues to strengthen its position as a global hub for innovation and commerce, with the establishment of Keeta’s new UAE headquarters and its significant investment serving as a strong testament." He highlighted that this partnership aligns with advancing the National Investment Strategy 2031.

Tony Qui expressed enthusiasm about this partnership: "Signing this MoU with the UAE Ministry of Investment represents a pivotal step in Keeta’s global journey." He noted that through this collaboration, Keeta can align its business with the nation’s ambitious vision while showcasing capabilities in digital commerce and technology-driven logistics.

This strategic alliance between the Ministry and Keeta is set to drive long-term economic growth in diverse sectors across the UAE economy. It reflects both parties' commitment to supporting investment opportunities while setting new benchmarks for delivery economy advancements in the region.

With inputs from WAM