Katch International Strengthens Middle East Operations With New Riyadh Office

Katch International, PR agency known for its dynamic presence in Dubai and London, has recently inaugurated its first office in Saudi Arabia, located in Riyadh. This strategic expansion, operational from March 1, 2024, signifies Katch International's commitment to amplifying its services and cementing its presence within the Kingdom. The move is poised to bolster the company's growth trajectory and enhance its capabilities to serve clients in the region more efficiently.

The decision to open a new office in Riyadh comes on the back of Katch International's recognition of the burgeoning hospitality sector in Saudi Arabia, highlighted by the allure of Al Ula and the surge of luxury hospitality brands. The agency aims to play a pivotal role in crafting the narrative around these significant developments, offering its expertise to clients navigating the evolving market landscape.

With a workforce that currently boasts around 30 adept professionals, Katch International is on a continual path of growth, aiming to cater to the distinctive needs of the Saudi market with its diverse and skilled team. The agency's portfolio has seen substantial expansion in 2023, with a trajectory that continues into 2024, marked by landmark events and collaborations, thereby making the Riyadh office a natural progression for Katch.

Among Katch International's notable undertakings in KSA are the management of PR for Address Jabal Omar Makkah — the world's highest prayer room, and the communications for the Global Restaurant Investment Forum 2023 in Riyadh. The agency's prowess was also evident in its orchestration of iLuminate, a pioneering entertainment event, and its role in BTS' historic solo concert in the country, setting a precedent for foreign acts. Furthermore, Katch successfully managed the PR for BLACKPINK's debut concert in Saudi Arabia, demonstrating its seamless coordination and strategic prowess even before establishing a physical office in the Kingdom.

Georgie Woollams, the Founder of Katch International, expressed enthusiasm over this strategic expansion, emphasizing the potential for forging stronger client relationships in Saudi Arabia and contributing to the region's dynamic growth. This move underscores Katch's dedication to delivering premium PR services in the Middle East.

Katch International's client portfolio boasts collaboration with industry giants across varied sectors such as hospitality, live entertainment, F&B, and real estate. The agency's partnerships with entities like Rove Hotels, Live Nation Middle East, and Palace Downtown attest to its ability to navigate diverse markets effectively. The announcement of new client partnerships and renewals for 2024, including the entire Address Hotels & Resorts and Vida Hotels portfolios, further highlights Katch's ongoing success and growth trajectory. Among the new additions to Katch's roster for 2024 are Banyan Tree Dubai and Jones Social, alongside managing the PR for high-profile events like Cirque du Soleil Crystal and Scorpions' concert in Etihad Arena, presented by Live Nation Middle East.

This expansion into Saudi Arabia not only marks a significant milestone for Katch International but also signifies the agency's readiness to leverage its expertise in a promising new market. With a proven track record and an expanding portfolio, Katch International is poised to continue its journey of growth and success in the dynamic landscape of the Middle East.