Journify Expands Presence In Saudi Arabia With Strategic AstroLabs Partnership

Journify, a global provider of AI-powered customer data platforms, is set to enhance its presence in Saudi Arabia by forming an alliance with AstroLabs, a premier platform for business growth in the Gulf. By leveraging AstroLabs' strong local network and expertise, Journify aims to provide Saudi brands with advanced marketing solutions that drive growth while navigating the challenges of a privacy-centric market landscape.

The US and UAE-headquartered company has established its reputation by enabling businesses across various sectors to harness first-party data effectively. With technology centres in places like Morocco, Jordan, and KSA, Journify's innovative platform facilitates real-time personalisation and targeted marketing by capturing, unifying, and activating customer data. This data is then streamed to major ad platforms such as Meta, Google, and TikTok through server-side signals.

Amidst a dynamic period of growth, Journify's move into the Saudi market is bolstered by substantial support from local Saudi investors like RZM, Shorooq, and Bunat Ventures. This backing underscores a shared commitment to enhancing the region's digital economy through cutting-edge AI marketing technologies.

The expansion follows closely on the heels of Journify securing strategic funding that not only doubled its valuation but also built on an initial funding round of $4 million in January 2025, led by Silicon Badia with participation from RZM. Such financial milestones highlight Journify's solid commercial success, including achieving $1 million in annual recurring revenues (ARR) just nine months post-launch in March 2024 and engaging 30 million users across the MENA region.

"Journify's Saudi expansion comes during a period of exceptional growth. The company recently secured strategic funding following rapid revenue growth and a doubled valuation, building on its $4 million funding round in January 2025 led by Silicon Badia with participation from RZM. These achievements come on the back of Journify's proven commercial track record, as evidenced by its ability to hit $1 million in annual recurring revenues (ARR) within only 9 months of launch in March 2024, with its campaigns reaching an audience of 30 million users across the MENA region."

Central to its strategy in Saudi Arabia is Journify's focus on strengthening its local presence via its Riyadh office and deepening engagement with the consumer base. The partnership with key platforms like Google Cloud, TikTok, and Amazon Ads further enhances Journify's ability to serve Saudi brands with robust ad solutions.

"Saudi Arabia is one of the fastest-growing digital economies in the world, and we are excited to support brands here as they scale their customer acquisition in a privacy-first environment. Our expansion reflects both the strong demand we've seen from Saudi brands and our commitment to empowering local teams with the data infrastructure they need to drive measurable growth," stated Taoufik El Jamali, co-founder & CEO of Journify.

"The business landscape in Saudi Arabia is moving fast, demanding enterprise-intelligent solutions like Journify's as companies look to make faster and smarter decisions. As it scales in the Kingdom, Journify is set to transform how businesses interact and engage customers at every touchpoint, reinforcing its emergence as a major player in the digital marketing space," Alex Nicholls, director of expansion at AstroLabs, remarked on the expansion.

This strategic expansion not only advances Journify's global footprint but also aligns with Saudi Vision 2030's ambition to cultivate a vibrant digital economy and position the Kingdom as a hub for marketing technology innovation in the region. By providing Saudi enterprises with advanced AI-driven marketing tools, Journify plays a crucial role in enabling local businesses to thrive in a competitive, data-centric global marketplace.