Jacky's Business Solutions And General Microsystems Expand Partnership To New Markets Across MEA

Jacky's Business Solutions is set to widen its operational footprint alongside General Microsystems (GMS), with plans to extend their collaborative efforts beyond the UAE and into the broader Middle East and Africa regions.

This expansion leverages their established partnership, which has seen significant success in enhancing service delivery within government sectors and large public spaces through smart queue management systems.

The queue management system (QMS) market is on a steep ascent, predicted to double in value from US$600 million in 2023 to over US$1.2 billion by 2030. This surge is attributed to the global pursuit of operational efficiency and improved customer experiences in sectors facing high demand, such as public services, healthcare, and transportation. Innovations in queue management have been instrumental in streamlining processes, reducing wait times, and increasing transparency, all contributing to heightened user satisfaction.

As part of this extended partnership:

• UAE Happiness Meter integration ensures real-time collection of customer feedback at service points, enabling better insight into service quality.
• Paperless Ticketing was introduced ahead of the UAE government's 2021 no-paperwork mandate, aligning both companies with national paperless objectives.
• Rich regional experience: Jacky’s brings over two and a half decades in queue management, supporting installations for government, real estate, banking, telecom, hospitality, and airline sectors.

“We’ve seen the measurable impact of queue systems — reduced wait times, improved operational flow, and higher satisfaction — in the UAE,” said Ashish Panjabi, COO at Jacky’s Business Solutions. “As infrastructure and services expand across the wider Middle East and Africa, this integrated, smart approach will be increasingly in demand.”

Key to the enhanced offering are:

• AI-enabled queue intelligence, deploying facial recognition, speech recognition, and predictive analytics for ticketing and reporting.
• Mobile‑first, ticketless access, using QR codes and web portals—no app download required.
• Modular integrations with client systems, including UAE Happiness Meter, UAE Pass, and government portals.
• Cloud-based dashboards to provide service managers with real-time data, enabling more agile staff allocation and responsiveness.

"Where there is people, there is chaos—and where there is chaos, queue management brings order," said Ang Wern Chie. "This is especially true in post‑conflict and rapidly developing regions across Africa and the Middle East."