Hisense Launches R&D Centre In Dubai Internet City For Regional Innovation

In a significant move to bolster regional innovation, Hisense has inaugurated its advanced research and development (R&D) center in Dubai Internet City, reinforcing its commitment to offering climate-friendly solutions tailored for the Middle East.

This initiative aligns with strategic visions like the Dubai Research and Development Programme, aiming to meet specific local market needs while fostering innovation. The center represents a crucial step in Hisense's strategy to deepen its roots in the Middle East, a key market in its global expansion plans.

The R&D center, located in the heart of Dubai Internet City—a TECOM Group PJSC business district pivotal to the region's digital transformation over the last 25 years—aims to spearhead product development that resonates with the regional audience. By focusing on innovations that address the unique challenges and preferences of Middle Eastern consumers, from weather adaptations to cultural considerations, Hisense is set to offer an unparalleled consumer experience.

The establishment of Hisense's R&D facility was celebrated with an opening ceremony attended by Dr. Abdul Rahman Hassan Almuaini from the UAE Ministry of Economy; Zen Zanrong of the CPC Shandong Provincial Committee; Ou Boqian, China Consul General in the UAE; and leaders from Hisense and TECOM Group PJSC.

Jia Shaoqian, Chairman of Hisense Group, expressed enthusiasm about the center, highlighting its role in aligning product development with the specific needs and conditions of the local market.

Ammar Al Malik, a leading figure at TECOM Group and Dubai Internet City, praised Dubai's innovative spirit and its role in driving global technological advancements. He emphasized that Hisense's new R&D center is a testament to Dubai Internet City's commitment to fostering a resilient and innovative global future, aligning with Dubai Economic Agenda 'D33’ and the Dubai Research and Development Programme. This partnership is expected to further solidify Dubai's status as a hub for technological excellence and innovation.

Hisense's R&D center will host over 40 specialists dedicated to developing and enhancing products and services for the Middle East market. Their efforts will focus on energy efficiency and environmental sustainability, reflecting Hisense's dedication to promoting green technologies and minimizing carbon emissions. This initiative not only supports the region's sustainability goals but also Hisense's global commitment to environmental responsibility.

Furthermore, the R&D center's strategic location in Dubai Internet City places Hisense among leading global technology firms, including Google, Microsoft, and MasterCard, all of which contribute to the innovation ecosystem within the community. The center will serve multiple purposes, including a training academy for Hisense's regional teams and channel partners, ensuring excellence in customer support and service.

By investing in R&D and manufacturing within the Middle East, Hisense aims to deliver innovative, quality solutions across its product range, including HVAC technologies. This approach not only caters to local consumer preferences but also positions Hisense as a key player in showcasing technological advancements to business clients and stakeholders in the region.