Hisense Announces Strategic Growth And Investment Plans For MEA Region

Hisense, a global brand in home appliances and consumer electronics, has reaffirmed its commitment to the Middle East and Africa (MEA) region. This dedication is highlighted by strategic investments and expansion plans shared by Hisense Group Chairman, Jia Shaoqian, during his recent visit to Dubai, UAE.

During his visit, Jia Shaoqian held a roundtable meeting with key business partners in the MEA region. He shared his vision for the future and discussed strategic growth plans. Under Jason Ou's leadership, President of Hisense MEA, the company aims to strengthen its market presence and deliver superior products and services across the region.

Significant Market Growth and Expansion Plans

Hisense has seen remarkable growth in the MEA region. Since 2019, business revenue has doubled, and brand equity has increased by over 120%. "Hisense is committed to bringing groundbreaking technology and high-tech innovation to households in the Middle East and Africa to uplift consumers' lives. Our growth in this region is a testament to our commitment, and we are excited to continue building on this success," said Jia Shaoqian.

He further added, "Hisense is at a critical growth phase in its lifecycle, and soon we will become a leading global force within the industry. To accelerate this, we are expanding our core business foundations such as investment in technology innovation, R&D centers, expansion of global production bases, global brand-building sponsorship initiatives, enhancing our service network, and amplifying efficiencies in supply chain and logistics."

Strengthening Partnerships and Collaboration

"With the diversity and dynamic environment in the widely spread MEA region, working closely with our partners in the Middle East and Africa is key to our success. This collaboration allows us to develop local strategies that leverage their expertise and market knowledge. Our goal is to create outstanding experiences and strengthen our connection with both partners and consumers in this vibrant region," said Jason Ou.

Local R&D and Production Initiatives

Further demonstrating its commitment to the region, Hisense leverages its existing state-of-the-art R&D center strategically located in Dubai Media City. This center plays a crucial role in product development tailored to the specific needs and preferences of MEA consumers. To ensure efficient distribution and meet surging demand across North Africa and the Levant, Hisense plans to establish new production facilities in the region.

The first of these facilities will be launched in Egypt by late 2024. These facilities will streamline logistics, expedite deliveries, create local jobs, and contribute to regional economic growth. This investment underscores Hisense's long-term commitment to enhancing lives through technology.

Enhancing Consumer Experience and Market Share

Hisense's strategic initiatives aim to strengthen connections between the brand and its customers by creating meaningful experiences. By investing in local R&D and production, enhancing partnerships, leveraging advanced technology, Hisense aims to increase market share. The company seeks to solidify its position as a leader in home appliances and consumer electronics within the MEA region.

This comprehensive approach ensures that Hisense remains at the forefront of innovation while catering specifically to regional needs. The company's focus on localised strategies highlights its dedication to providing exceptional products that resonate with consumers across diverse markets.