GPSSA Rolls Out Campaign To Enhance Financial Planning For Emiratis

The General Pension and Social Security Authority (GPSSA) has initiated a media campaign titled "Plan – Save – Invest" as part of its "Proactive Financial Planning" project. This campaign aligns with the UAE government's "We the UAE 2031" initiative, aiming to make the UAE one of the most prosperous nations globally within the next decade.

Dr. Maysa Rashed Ghadeer, Head of GPSSA's Government Communications Office, stated that the authority is working closely with strategic partners to meet the project's objectives. Dr. Ghadeer mentioned, "The Government Communications Office at GPSSA is responsible for raising awareness regarding the transformational project and its importance in the lives of eligible individuals who are covered by pension laws and who are encouraged to take part in the consultations, awareness courses and workshops delivered by the Abu Dhabi Global Market Academy."

The campaign aims to enhance financial literacy by 60% through various initiatives. These include awareness campaigns, training programmes, and workshops targeting over 10,000 insured Emiratis. The focus will be on proactive financial planning principles, stressing early savings and investments rather than relying solely on pensions.

GPSSA plans to reach out to 130,678 contributors, 29,600 pensioners, and 18,550 beneficiaries registered with them. Additionally, they will offer financial advice to members covered by other pension funds.

The GPSSA encourages stakeholders and the public to engage with the campaign via newspapers, social media channels, radio, television, workshops, meetings, and community events. They also invite inquiries through their media channels for more information about the campaign.

This comprehensive approach ensures that a wide audience can access valuable financial planning information. The aim is to foster a culture of early savings and investments among Emiratis.

By promoting proactive financial planning principles through this campaign, GPSSA hopes to contribute significantly to achieving the goals set out in the "We the UAE 2031" initiative.

The campaign's success hinges on active participation from all targeted groups. This includes insured Emiratis as well as those covered by other pension funds.

Through these efforts, GPSSA aims to create a financially literate society that can plan for a secure future without solely depending on pensions.

This initiative underscores the importance of financial education in building a prosperous nation. It aligns with broader governmental goals aimed at economic stability and growth.

With inputs from WAM