Ghitha Holding Utilises SAP Business AI To Enhance Digital Transformation For UAE Food Security Initiatives

Ghitha Holding PJSC, a subsidiary of International Holding Company PJSC (IHC) in the UAE, is embarking on a digital transformation journey with SAP. This initiative aims to modernise its core operations across agriculture, food production, and distribution. The collaboration was announced at the "Make it in the Emirates" forum held in Abu Dhabi.

The transformation will enhance Ghitha's IT systems, streamline processes, and improve supply chain transparency. By leveraging SAP Business AI, Ghitha aims to make smarter decisions using real-time insights and predictive tools. This will boost demand anticipation, traceability, and operational efficiency, ensuring a steady food supply.

Falal Ameen, CEO of Ghitha Holding, stated that this move is crucial for future-proofing operations and supporting the UAE’s food security goals. He emphasised investing in top-tier digital infrastructure to make their businesses more agile and responsive to regional needs. "This is a major step towards future-proofing operations and accelerating our contribution to the UAE’s food security agenda," he said.

NTT DATA will implement this project over two years, with the first phase expected by mid-2026. They will also co-develop a new digital solution for the consumer-packaged goods sector, focusing on dairy and poultry. This platform aims to set a regional standard and promote digital adoption within the industry.

Dr. Bahri Danış of NTT DATA META region expressed pride in partnering with Ghitha Holding on this venture. He noted that combining technology with visionary leadership can create lasting value for both Ghitha and the broader industry. "We are honoured to be Ghitha Holding’s strategic partner on this journey," he remarked.

Marwan Zeineddine from SAP UAE highlighted that Ghitha's digital investment sets an example of unlocking long-term strategic value. "Ghitha Holding is setting a powerful example of how targeted digital investment can unlock long-term strategic value," he commented.

This partnership underscores Ghitha's commitment to innovation and readiness for future challenges. By integrating AI, cloud solutions, and planning capabilities, they aim to support national priorities while exploring new growth avenues.

With inputs from WAM