FUJIFILM Expands Its Middle East Presence With New Offices And Technology Centre In Expo City Dubai

FUJIFILM Middle East and Africa has opened its new offices at Expo City Dubai. This location is designed to be a model for sustainable urban living and aims to become a central part of Dubai's future. The move aligns with FUJIFILM's strategy to be closer to consumers and partners. The site will also house the FUJIFILM Technology Center (FTC), showcasing innovative products.

The FTC will serve as a training hub for employees, business partners, and end-users across the Middle East, Africa, Europe, and Asia. It features a wide array of FUJIFILM solutions for live demonstrations. Visitors can experience various products and services firsthand, enhancing their understanding and engagement with the technology.

As a leader in healthcare, imaging, and printing technologies, FUJIFILM provides advanced solutions in the UAE. These include diagnostic imaging systems that improve healthcare standards and support development goals. The company is also set to introduce AI-driven screening centers called NURA in the UAE, emphasizing early detection for better health outcomes.

Ken Okaniwa, Japan's Ambassador to the UAE, expressed his support: "We welcome the inauguration of FUJIFILM’s new offices and Technology Center in Expo City Dubai. This new investment by Japan’s top company in healthcare, imaging and printing reflects the excellent relations between Japan and the UAE as well as the strategic position of the UAE as a global hub for business. I look forward to FUJIFILM’s technologies contributing to better healthcare, promotion of industries and human capacity development."

Expo City Dubai was chosen for its innovation-driven environment that supports global businesses offering cutting-edge solutions. Manal AlBayat, Chief Engagement Officer at Expo City Dubai, stated: "With its technologies used in vital sectors and its commitment to knowledge-sharing, FUJIFILM’s choice of Expo City Dubai for its new offices and Technology Center reinforces the city’s position as a hub for global businesses driving innovative solutions in the UAE and beyond. We are proud to welcome FUJIFILM to our innovation- and sustainability-focused community – an ecosystem where like-minded entities collaborate to drive meaningful progress."

The Japanese firm brings expertise that benefits key regional sectors. Its presence at Expo City Dubai highlights its commitment to fostering innovation while strengthening ties with local communities. By establishing this base, FUJIFILM aims to contribute significantly to industry advancements in healthcare and technology within the region.

With inputs from WAM