Fatima Bint Mubarak Celebrates Sheikha Al Nowais's Election As UNWTO Secretary-General
H.H. Sheikha Fatima bint Mubarak, known as the "Mother of the Nation," extended her congratulations to Sheikha Nasser Al Nowais on being elected as Secretary-General of the United Nations World Tourism Organisation (UNWTO). This achievement highlights the UAE leadership's commitment to empowering Emirati women, a vision initiated by the late Sheikh Zayed bin Sultan Al Nahyan and continued by His Highness Sheikh Mohamed bin Zayed Al Nahyan.
The election of Sheikha Al Nowais marks a significant milestone for the UAE, showcasing international trust in Emirati talent. H.H. Sheikha Fatima expressed confidence in Sheikha Al Nowais’s potential to bring transformative changes to the global tourism sector, benefiting humanity and promoting sustainable development.

Sheikha Fatima highlighted that this victory is not just a testament to the UAE's strategy of investing in women's potential but also reflects the ambition and determination of Emirati women. Their contributions across various fields demonstrate their ability to excel on international platforms.
This historic achievement is part of a broader series of successes for Emirati women both regionally and globally. It underscores the growing recognition of the UAE's role in shaping future leaders and providing inspiring female role models who contribute significantly to creating a more sustainable and equitable world.
The comprehensive approach established by UAE leadership enhances women's capabilities, enabling them to progress in diverse areas. This model strengthens women's empowerment in the UAE, proving their merit on international stages.
H.H. Sheikha Fatima emphasised that Emirati women remain vital partners in national development and ambassadors of UAE values globally. They carry forward a message from a nation prioritising human empowerment within its developmental goals.
This accomplishment further cements the UAE’s model for empowering women, reflecting its successful strategy in optimally harnessing women's potential. The election of Sheikha Al Nowais as the first woman in this prestigious role signifies another step forward in the UAE's journey of achievements.
With inputs from WAM