Fathers' Endowment Campaign Introduces Six Donation Channels For Sustainable Healthcare Support

The Fathers’ Endowment campaign, initiated by His Highness Sheikh Mohammed bin Rashid Al Maktoum, aims to establish a fund for sustainable healthcare for the needy. It offers six convenient channels for donations from individuals and institutions, honouring fathers in the process. This initiative is part of efforts to strengthen the UAE's role in humanitarian work.

Donations can be made through various methods, including the campaign’s website, SMS, bank transfers, a call centre, the DubaiNow app, and Jood.ae. The website Fathersfund.ae accepts contributions from individuals and organisations both within and outside the UAE. These options make it easy for donors to contribute to this noble cause.

For those preferring direct communication, a dedicated call centre is available at toll-free number (8004999) from 10 am to 5 pm daily. This service helps arrange donations towards healthcare support in underprivileged areas. Additionally, direct bank transfers can be made to Emirates Islamic Bank account number (IBAN: AE020340003518492868201) in UAE dirhams.

SMS donations are also an option. By sending "Father" to specific du and etisalat numbers, donors can contribute varying amounts: AED 10 by texting 1034, AED 50 by texting 1035, AED 100 by texting 1036, and AED 500 by texting 1038. This method provides flexibility for one-off donations.

The DubaiNow app facilitates contributions under its ‘Donations’ tab. Digital Dubai collaborates with the campaign to streamline this process within the UAE. Furthermore, Jood.ae allows individuals and organisations to create special portfolios for donations. This platform supports mini campaigns encouraging community involvement.

Jood.ae enables private and public sectors, celebrities, communities, and cultural groups to launch initiatives that inspire friends and followers to participate. This approach fosters a community-wide movement supporting sustainable healthcare goals while promoting generosity and solidarity.

Campaign Goals and Values

The Fathers’ Endowment campaign operates under Mohammed Bin Rashid Al Maktoum Global Initiatives (MBRGI). It honours fathers by allowing donations in their name while reinforcing values like compassion and solidarity. The campaign aims to enhance the UAE's reputation as a leader in charitable endeavours.

This initiative highlights the UAE community's known values of generosity and global humanitarian solidarity. It seeks to establish charitable endowments as a concept while creating widespread support for providing sustainable healthcare for those in need.

The campaign not only honours fathers but also strengthens community bonds through shared humanitarian goals. By facilitating diverse donation methods, it encourages widespread participation in supporting vital healthcare services for impoverished communities worldwide.

With inputs from WAM