Expo Sharjah's CEO Highlights Future Trends In Exhibition Industry At UFI Global Congress In Germany

Expo Centre Sharjah, led by Saif Mohammed Al Midfa, CEO and board member of the Global Association of the Exhibition Industry (UFI), recently took part in the 91st UFI Global Congress in Cologne, Germany. This involvement highlights the Centre's dedication to embracing top practices and technologies within the global conference and exhibition sector.

The event provided a platform for discussions on industry advancements, including revenue growth and activity expansion. A key focus was on integrating advanced technologies like artificial intelligence to improve services for exhibitors. These discussions underscored the importance of innovation and sustainability as essential pillars for success in this field.

Al Midfa emphasised that Expo Sharjah's participation is rooted in its commitment to adopting best practices in the global exhibition industry. He highlighted the sector's role as a crucial driver of economic growth and diversification. The Centre aims to connect with industry leaders, explore opportunities to enhance services, and strengthen sustainability efforts.

Innovation remains a strategic focus for Expo Sharjah, with an emphasis on adopting cutting-edge trends and collaborating with industry leaders. The Centre leverages advanced technologies to improve event management and deliver value-added services, reinforcing its status as a global exhibitions hub welcoming over 2.5 million visitors annually.

The 91st UFI Global Congress showcased recent achievements in the global conference and exhibition industry. It noted significant revenue increases for UFI alongside expanded activities and more exhibitions hosted by its members worldwide. These developments are driven by modern technology adoption to optimise performance.

Al Midfa stressed Expo Sharjah's objectives of fostering connections with industry leaders while exploring opportunities to enhance infrastructure according to global standards. The Centre also aims to expand collaboration with international exhibition organisers, further strengthening its role in promoting sustainability.

Adapting to Economic Changes

The Congress addressed adapting to economic shifts through innovative strategies ensuring the industry's sustainability and growth. Discussions focused on UFI’s strategies aimed at market expansion in emerging economies, enhancing member collaboration, and driving innovation in processes.

The forward-looking strategies discussed at the Congress are designed to propel the exhibitions industry forward. They aim to reinforce its role in supporting global economic development by bolstering collaboration among members and driving process innovation.

The Expo Centre Sharjah continues its efforts to refine practices through strategic collaborations, focusing on innovation and sustainability as key elements for success in the exhibition industry.

With inputs from WAM