Expo Centre Sharjah To Host Inaugural Middle East Cosmetics Show In October 2025

The Expo Centre Sharjah will host the first Middle East Cosmetics Show from October 8 to 12, 2025. Supported by the Sharjah Chamber of Commerce and Industry (SCCI), this event will highlight the latest in beauty and personal care across the UAE and MENA region. The announcement was made during a launch ceremony at the Expo Centre Sharjah.

Attendees at the pre-launch event included Abdallah Sultan Al Owais, Chairman of SCCI and Expo Centre Sharjah; Saif Mohammed Al Midfa, CEO of Expo Centre Sharjah; and Lee Beomchan, Consul General of the Republic of Korea in Dubai. Also present were Sultan Shattaf, Commercial Director of Expo Centre Sharjah, along with officials from the Sharjah Chamber and Expo Sharjah, beauty professionals, enthusiasts, and media representatives.

Al Owais stated that SCCI's support for this inaugural event aligns with their strategy to attract specialised exhibitions that boost economic diversification and sustainable development in Sharjah. He emphasised their commitment to establishing a network of trade fairs targeting high-growth sectors and supporting rapidly evolving industries in local and regional markets.

The exhibition aims to provide beauty professionals and stakeholders in global cosmetics production and distribution with access to the expanding Gulf and Middle Eastern markets. It offers direct engagement with consumers eager to explore new beauty trends while creating networking opportunities with industry specialists like distributors, retailers, salon owners, and e-commerce companies.

The Middle East Cosmetics Show will feature live demonstrations by renowned makeup artists alongside workshops led by industry pioneers. Visitors can enjoy special discounts on premium products while learning about professional techniques in skincare, cosmetics, and haircare from leading brands. This enhances brand visibility and accelerates product rollouts for exhibitors.

Al Midfa welcomed attendees warmly, expressing excitement about launching this strategic platform for sharing expertise within the region’s thriving beauty market. He noted that the cosmetics industry is one of the most promising sectors in the GCC due to its rapid growth.

Diverse Industry Participation

The show will include participation from over eight key sectors within the beauty industry. These encompass cosmetics, skincare, haircare, fragrances, organic solutions, men’s grooming products, ingredient manufacturers and suppliers, as well as specialised e-commerce companies focused on beauty.

This exhibition serves as a launchpad for new products while providing valuable insights into product innovation. It optimises exhibitor returns by enhancing brand visibility through direct consumer engagement.

The Middle East Cosmetics Show promises to be a significant event for both industry professionals and consumers alike. It offers an opportunity to explore emerging trends while fostering connections within this dynamic market.

With inputs from WAM