Expo Centre Sharjah Demonstrates Exhibition Industry Leadership At UFI Conference

The Expo Centre Sharjah (ECS) recently marked its presence at the Global Association of the Exhibition Industry (UFI)’s Middle East and Africa (MEA) Conference in Kigali, Rwanda. This participation underscores ECS's dedication to promoting the exhibition industry's growth in Sharjah and the broader UAE, alongside fostering international collaborations. Saif Mohammed Al-Midfa, CEO of Expo Centre Sharjah and Chairman of the Arab Union for Exhibitions, represented ECS at this pivotal three-day gathering of exhibition industry leaders from the Middle East, Africa, and beyond.

Al Midfa’s presentation at the conference highlighted how Expo Centre Sharjah attracts over 2.5 million visitors annually, along with thousands of businesses and exhibitors worldwide. This achievement showcases Sharjah's significant role in rejuvenating the exhibition sector. Al Midfa reiterated ECS's commitment to broadening its global network through strategic partnerships and introducing innovative events and exhibitions to its roster.

Prev

Next

Moreover, Al Midfa emphasized ECS's use of innovative methods to enhance service quality and solidify its leadership in the exhibition and conference industry. He pointed out the importance of participating in annual UFI MEA Conferences and other global events relevant to the exhibition sector. Such engagements are crucial for exchanging knowledge, establishing best practices, and strengthening international cooperation within the industry.

The UFI MEA Conference also delved into the critical role of exhibitions in bridging communication gaps between exhibitors across vital industrial sectors and decision-makers in the region. It highlighted the sector's need to cater to diverse social segments, thereby catalyzing economic diversity and creating more opportunities for trade, industry, tourism, and service sectors' development.

Expo Centre Sharjah's active involvement in these discussions not only showcases its leadership but also its proactive approach towards enhancing the global exhibition landscape. By focusing on innovation, international collaboration, and diversification, ECS is setting a benchmark for excellence in the global exhibition industry.

With inputs from WAM