Explore The Rich Culture Of Al Ain In The Newly Unveiled 'Living Oasis' Documentary

Experience Abu Dhabi, the brand of the Department of Culture and Tourism Abu Dhabi (DCT Abu Dhabi), has unveiled a new campaign to explore Al Ain's rich history, attractions, and hidden gems. The "Al Ain: A Living Oasis" campaign is a four-part documentary series that delves into the heart of Al Ain, highlighting its cultural richness, adventurous activities, and traditions.

Emirati corporate banker turned photographer Obaid AlBudoor and Salem Al Attas star in this campaign. They travel across Al Ain, engaging in traditional skills like archery and horseback riding while also trying modern-day thrilling activities. Their journey showcases how Al Ain offers a unique blend of experiences.

Located just over an hour from both Abu Dhabi and Dubai, Al Ain is a UNESCO World Heritage site with over 5,000 years of history. The city is home to archaeological sites, restored forts, and early human settlements that have preserved crafts and traditions still practiced today.

The documentary series follows the two friends as they explore ancient forts and lush oases. They also engage in outdoor activities and immerse themselves in the vibrant local life. This journey aims to show viewers how Al Ain seamlessly blends culture, adventure, and tradition.

"As a photographer, traveller, and explorer, it's very rewarding to be able to escape the hustle and bustle of daily life and recharge my creative energy in such a tranquil and lush place," said Obaid. "There's a unique energy to Al Ain that really made an impact on me."

Salem shared his enthusiasm for the project: "I thoroughly enjoyed discovering Al Ain, and I hope that those who follow our adventures—whether white-water rafting, trying local crafts, delving into Al Ain's vibrant coffee and café culture, or immersing themselves in all it has to offer—are inspired to visit and create their own unforgettable memories in this amazing destination."

Engaging Activities

The campaign highlights various activities available in Al Ain. From exploring ancient forts to trying thrilling outdoor pursuits like white-water rafting, the documentary showcases the diverse experiences awaiting visitors. The aim is to inspire viewers to visit Al Ain and discover its unique offerings for themselves.

The link to the documentary series can be found here: https://visitalain.ae/en/campaign/al-ain-living-oasis.

This new campaign by Experience Abu Dhabi aims to attract more visitors to Al Ain by showcasing its rich cultural heritage and exciting activities. By following Obaid and Salem's adventures, viewers can get a glimpse of what makes this city a living oasis worth exploring.

With inputs from WAM