Etihad Water And Electricity Partners With Emarat To Enhance Customer Experience Through Loyalty Rewards

Etihad Water and Electricity (EtihadWE) is set to introduce a new incentive for its customers. By collaborating with Emirates Petroleum Company (Emarat), EtihadWE will allow customers to earn loyalty points for timely utility bill payments through the EmCan loyalty programme. This initiative aims to enhance customer engagement by rewarding punctual bill payments.

EmCan, managed by Emarat, is a loyalty scheme that offers rewards for everyday spending. Customers can accumulate and use EmCoins at various outlets, including Emarat service stations, convenience stores, and numerous retail and lifestyle locations across the UAE. This integration with EtihadWE expands the reach of EmCan into essential services.

"Consumers have always been at the heart of EtihadWE’s strategy — from households and farms to heavy industry," stated Eng. Yousif Al Ali, CEO of EtihadWE. "With decades of experience delivering reliable services, we are evolving as a truly customer-centric organisation — one that champions exceptional service, competitive tariffs, and innovative solutions that maximise savings and satisfaction."

The partnership with Emarat exemplifies EtihadWE's commitment to innovation. By providing rewards for routine actions like paying utility bills, the company aims to strengthen customer relationships and deliver experiences that uphold their promise of excellent service and peace of mind.

This collaboration also supports EtihadWE’s mission to promote responsible consumption and timely bill payments. It aligns with the UAE’s national sustainability goals by encouraging efficient resource use while offering tangible benefits to consumers.

Ali Khalifa Al Shamsi, CEO of Emarat, remarked on the significance of this partnership: "Our collaboration with EtihadWE marks a key milestone in extending the EmCan ecosystem into essential public services, enabling customers to earn meaningful rewards through routine actions like paying utility bills. Through this partnership, we aim to build a more connected, customer-centric future—where convenience and value go hand in hand."

The integration of value-driven initiatives with innovative solutions highlights both companies' dedication to smart and sustainable service delivery. This approach not only incentivises timely payments but also fosters a culture of responsible consumption among consumers.

With inputs from WAM