Etihad Water And Electricity Announces Integration With WAYN Digital P.O. Box At GITEX Global 2025

Etihad Water and Electricity (EtihadWE) has integrated with WAYN, the UAE’s Digital P.O. Box, during GITEX Global 2025. This move allows EtihadWE to send customer bills and payment alerts through a secure digital platform. As the first utility company on WAYN, EtihadWE ensures that customers receive their bills directly in their personal WAYN account, known as a ‘WAYN’ ID.

Each ‘WAYN’ ID acts as a permanent digital mailbox linked to UAE Pass, offering residents a secure channel for official communications from government bodies and service providers. Unlike traditional mail, WAYN guarantees messages only from verified organisations, reducing spam or fraud risks. This initiative marks a significant step in enhancing customer experience by providing a reliable communication method.

Yousif Ahmed Al Ali, CEO of EtihadWE, stated, "At EtihadWE, we are committed to making life easier for our customers by embracing the latest national digital solutions. Through WAYN, our customers can be confident that their bills are delivered directly and securely, wherever they are, and always stored safely in one place."

Al Ali further noted that integrating billing with WAYN reinforces EtihadWE's role in the UAE’s digital transformation journey. This milestone highlights their dedication to offering innovative and dependable services aligned with the UAE’s vision for a smarter future. The collaboration supports the UAE’s fintech growth by enabling trusted and verifiable digital transactions.

Tariq Al Wahedi, Group CEO of 7X, commented on the partnership: "7X designed WAYN to bring trust and simplicity to the way people in the UAE receive important communications. By joining the platform, EtihadWE ensures its customers benefit from a new level of convenience and data protection."

Advancing National Digital Agenda

The announcement at GITEX Global 2025 highlights efforts by both EtihadWE and 7X to improve customer convenience and data privacy while advancing the UAE’s national digital agenda. This integration allows customers to access their bills anytime with confidence in data security and availability within their digital mailbox.

This collaboration not only enhances everyday life but also strengthens the UAE's standing as a global leader in digital services. By adopting such initiatives, EtihadWE demonstrates its commitment to innovation and sustainability in line with national goals for a digitally advanced society.

With inputs from WAM