Etihad Guest Partners With Pointspay To Enhance Online Shopping For Members

Etihad Guest, the loyalty programme of Etihad Airways, has expanded its collaboration with Pointspay. This partnership will introduce a new solution to the Middle East later this year. The innovative solution allows members to earn and redeem Etihad Guest miles through online retailers. This offers added value and convenience for members.

What is the Enhanced Member Experience?

By integrating this solution, Etihad Guest members can seamlessly incorporate the programme into their daily lives. This change transforms how they earn and redeem miles across various retail partners within the Etihad Guest ecosystem.

Mark Potter, Managing Director of Etihad Guest, stated: "We're constantly evolving our programme to offer our members a more rewarding experience. In the spirit of innovation in line with Etihad's core values, we're pleased to be partnering with Pointspay on this new payment solution, giving our members the chance to earn and pay at online retailers seamlessly using their Etihad Guest Miles."

What are the Retailer Benefits?

This partnership provides retailers with a powerful tool to engage millions of members. It is supported by extensive omnichannel marketing and advertising opportunities.

Pete Howroyd, Pointspay's CMO, said: "Pointspay has demonstrated its ability to significantly enhance engagement amongst millions of loyalty program members by connecting them to Pointspay's trusted network of global shops providing the ability to earn and redeem miles via our payment solution. Through our patented technology, Pointspay gives online shops the ability to grow sales in a unique and targeted way, tapping into previously inaccessible communities of frequent flyer members."

Dominic Hofer, CEO of Pointspay, commented: "We are thrilled to extend our long-term partnership with Etihad Guest and launch our new white label solution. This collaboration represents another significant milestone in Pointspay's mission to innovate and enhance loyalty programmes globally. Etihad Guest's dedication to enriching member experiences aligns perfectly with our vision, and we are excited to see the positive impact this will have on both members and retail partners."

This integration enables members to save money while expanding their options for earning and redeeming miles. It also accelerates their path to rewards such as upgrades. The new partnership ultimately leads to increased customer retention and engagement for retailers. It also boosts sales through targeted marketing efforts.

The collaboration between Etihad Guest and Pointspay marks a significant step forward in enhancing member experiences and retailer engagement.