ETCC Introduces Nafis Smart App At GITEX Global 2025 To Enhance User Experience For Emirati Talent

The Emirati Talent Competitiveness Council (ETCC) has introduced the Nafis Smart App for smartphones at GITEX Global 2025. This launch included new digital communication tools like an interactive WhatsApp service and an AI-powered chatbot. The event, held from 13-17 October at the Dubai World Trade Centre, drew significant interest from visitors and representatives of both government and private sectors.

This digital initiative by ETCC highlights its dedication to empowering national talent through innovative services. The Nafis Smart App is a comprehensive platform designed for Emirati citizens in the private sector or those seeking such opportunities. It offers seamless access to various digital services, including job tracking, training programmes, financial data viewing, and application status updates.

To enhance user support, Nafis has integrated an AI-powered chatbot into its platform. This feature provides real-time responses to user inquiries, ensuring accurate information and easy access. Users can also connect with customer service representatives when necessary, enhancing the overall support experience.

Nafis has also adopted WhatsApp as an official communication channel to improve response times and expand interaction options. This service allows users to send inquiries directly to support staff and is integrated with the chatbot for continuous, 24/7 assistance. This approach aims to deliver a more flexible and speedy communication experience.

The suite of digital enhancements reflects ETCC's commitment to delivering an advanced digital experience. By providing smart, easy-to-use solutions, ETCC ensures that users can easily access Nafis services, benefits, and information. This initiative supports the broader goal of building a competitive national talent base contributing to the UAE's economic growth.

The Nafis App allows users to manage their profiles and documents through a simplified interface. It also facilitates direct communication with the customer service centre, offering a user-friendly experience tailored to individual needs.

Encouraging Engagement

Nafis encourages Emirati citizens benefiting from its programme or seeking private sector opportunities to download the app via Google and Apple app stores. By doing so, they can take advantage of its advanced digital features designed to enhance service quality and user experience.

This comprehensive digital suite reaffirms Nafis’s commitment to improving service quality while supporting its goals of fostering a competitive national talent base that contributes significantly to the UAE’s economic development.

With inputs from WAM