Edenred UAE Enhances Financial Inclusion With Innovative Payroll Solutions

Under the guidance of Claudio Di Zanni, the newly appointed Managing Director, Edenred has solidified its status as a pioneer in providing digital platforms for services and payments. With a particular focus on salary processing and enhancing financial inclusion for those with limited banking access in the UAE, Edenred continues to lead the market.

The company, recognized for its comprehensive payroll card solutions, added financial services, and a commitment to innovation that prioritizes compliance, maintains its dominance in the sector.

With over 15,000 corporate clients, including major enterprises and an increasing number of SMEs which form the core of the UAE's economy, Edenred UAE is a key player.

The company supports more than 2.5 million cardholders and collaborates with upwards of 10 banks and 20 financial institutions, demonstrating significant demand in essential sectors such as manufacturing, construction, and facility management where reliability and seamless service are crucial.

Edenred UAE's C3Pay salary cards, which are supported by RAKBANK and integrated into the Mastercard network, boast global usability.

One of the main reasons for Edenred's widespread adoption lies in its unparalleled expertise in conducting on-site training sessions at worker accommodations.

This approach ensures that large numbers of employees are efficiently introduced to the system, enabling them to activate their cards, use app features effectively, and become familiar with important financial tools.

Claudio Di Zanni, Managing Director, Edenred Middle East, said: "Edenred UAE has set the benchmark for payroll and financial access in the region with digital innovative solutions, great ambitions and internationally committed teams. Our ambition now is to extend that lead by deepening trust with our clients, scaling services that matter to end users, and ensuring full compliance in a fast-evolving regulatory landscape. With unmatched reach, an expanding client base, and a proven model for financial inclusion, we are ready to shape the next phase of the region's salary card ecosystem — developing its full potential and contributing to giving workers who were previously excluded from the financial system a secure, transparent, and dignified way to manage their money."

As the first entity granted authorization by the Central Bank of the UAE to process WPS salaries, Edenred UAE has made financial inclusion the cornerstone of its offerings in the UAE.

The company ensures that access to financial services is not just an added benefit but a guaranteed result of its payroll solutions.

Edenred UAE sets the standard in payroll solutions as it continues to expand impactful services, deepen banking partnerships, and uphold its status as a beacon for secure, compliant, and ethically accessible financial services in the UAE and beyond.

With a renewed emphasis on innovation and strengthened leadership, Edenred is embarking on a new chapter of excellence, securing its position as a crucial support for the UAE's working population's financial access.