E& Named 'Top Telecoms Employer Brand' In Global Brand Finance Rankings

e& has achieved the highest position in Brand Finance’s inaugural Employer Brand Report 2024, with its UAE entity ranking as the top global telecoms employer. The group also secured the 16th spot among the top 20 employer brands across various sectors, including financial services, telco, media, tech, oil, gas, energy, professional services, retail, automotive, and FMCG in Africa, Asia, Europe, and the United States.

Ali Al Mansoori, Group Chief People Officer at e&, stated: "This recognition as an employer of choice reflects the incredible dedication and passion of our people, who are our greatest assets. It also reaffirms our commitment to cultivating a unified company culture where every employee is empowered to think differently, experiment fearlessly, and innovate continuously. In today’s rapidly evolving landscape, having a talented workforce is more critical than ever."

David Haigh, CEO of Brand Finance, commented: "Middle Eastern telecom brands are increasingly overtaking their European and American counterparts as desirable places to work. This reflects the career opportunities and technological developments created by consistent, high-quality investment in the Middle East."

Leading the way in employer branding and talent development in the UAE, e& scored highly across several considerations. These include being recognised as a 'prestigious brand,’ having an ‘inspiring vision,' offering ‘enjoyable and rewarding work,' and being a ‘well-managed and governed company.’ This achievement reflects the broader reputation of the UAE as a global talent hub and a preferred destination for those seeking to shape a prosperous future.

Al Mansoori added: "At e&, we are committed to equipping our team with the skills necessary to navigate and thrive in the digital age. Our vision is not just to keep pace with change but to lead it. We are building a resilient, forward-thinking workforce capable of driving our company and our community towards greater heights."

The group's strategy includes comprehensive training programs, partnerships with educational institutions, and an environment that rewards creativity and bold thinking. "We are dedicated to creating opportunities for professional growth and supporting our team as they develop the technological skills and mindset essential for the future," Al Mansoori noted.

Employer Brand Index

The inaugural "Employer Brand Index" report showcases the world’s top brands with global and regional league tables. The research-driven study is the first of its kind, measuring internal and external perceptions of employer brands from 16 countries. The Index is derived from responses from an anonymous survey of the public across various industries conducted via independent online panels.

The Brand Finance 2024 Employer Brand Index follows the release in January of global brand rankings in which e& UAE was rated the strongest telecom brand globally (AAA rating) and the strongest brand in the Middle East and Africa (MEA) across all categories.

Brand Finance's Role

Brand Finance is the world’s leading brand valuation consultancy. For more than 25 years, it has been bridging the gap between marketing and finance by evaluating the strength of brands and quantifying their financial value to help organisations make strategic decisions. Every year, Brand Finance conducts more than 5,000 brand valuations supported by original market research and publishes over 100 reports that rank brands across all sectors and countries.

With inputs from WAM