Most Sought-After Areas Revealed As Dubai Off-Plan Property Prices Expected To Rise 15% In 2024
Dubai's off-plan property market is poised for a robust growth trajectory in 2024, as forecasts by Metropolitan Premium Properties (MPP) indicate a potential 14-15% increase compared to the previous year. The market has already seen a significant uptick with property prices rising by an average of 20 since the onset of 2024, a trend that is expected to persist throughout the year. This comes on the heels of a moment surge in off-plan sales in 2023, which saw a 72.5% increase, reaching a record Dh160.46 billion, up from Dh93 billion in 2022, further cementing Dubai's reputation as a leading global real estate hub.
The first quarter of 2024 witnessed a continuation of this momentum, with off-plan transactions amounting to approximately Dh60 billion by the end of April. MPP, a key player in the real estate sector and part of the Metropolitan Group, mirrored this market trend with its Q1 2024 performance, maintaining its stronghold among top brokers for prominent developers. In 2023, MPP secured top rankings with leading developers such as Dubai Holding, Select Group, Arada, and Majid Al Futtaim, and is poised for continued success with the launch of approximately Dh300 billion worth of projects anticipated over the next two years.

Elie Bou Chrouch, Head of Sales – Off-plan at MPP, highlighted the sector’s growth, projecting a moderation compared to the exceptional surge observed last year. However, with developers offering attractive incentives such as discounts and flexible payment plans, the market remains buoyant. March 2024 alone saw over 7,700 off-plan transactions, marking the highest activity level since 2009 and indicating a significant market resurgence.
The most sought-after off-plan areas have been identified as Business Bay, Palm Jebel Ali, Meydan, and Dubai Islands among others, with a vibrant market segment for properties priced between Dh1.5 million and Dh10 million. There's also a growing demand for affordable properties, particularly those priced below Dh2 million and villas under Dh10 million, with townhouses and villas capturing 50% of off-plan property investments.
The period witnessed an impressive number of project launches, averaging one new launch per day, a pace that is expected to double starting in May. The off-plan market's appeal is broad, attracting a diverse set of buyers, with a notable increase in end-user buyers alongside investors. Dubai's numerous advantages, including its stable economy, robust infrastructure, and attractive investment opportunities continue to fuel investor confidence.
The dynamic growth of Dubai's off-plan property market, underpinned by solid investments and a diverse buyer base, underscores the city's unwavering appeal as a premier real estate destination on the global stage.