Dubai Municipality Launches Fourth Season Of Souq Al Freej To Support Local Entrepreneurs In Dubai

Dubai Municipality has unveiled the fourth season of Souq Al Freej, a key initiative aimed at supporting small businesses and productive families. This event offers free platforms for showcasing local products in an open-air, family-friendly environment. Emirati entrepreneurs can now register to participate in this new season.

Souq Al Freej will be held across three major parks in Dubai: Al Warqa Park 3 from 5 to 14 December, Al Barsha Pond Park from 19 to 28 December, and Blossoms Park in Nad Al Sheba from 2 to 11 January 2026. This expanded format follows the impressive turnout seen last season.

The market serves as a unique community platform offering integrated investment opportunities for Emirati entrepreneurs. It provides facilities that boost competitiveness among participants, encouraging them to offer high-quality products at affordable prices while building public trust in locally made goods. The market also allows direct interaction between vendors and shoppers, aiding participants in promoting their businesses and expanding their customer base.

Beyond commerce, Souq Al Freej offers a comprehensive recreational space for residents and visitors, creating a vibrant community environment that fosters social connection throughout Dubai’s winter season. The initiative complements Dubai Municipality’s wider efforts to make Dubai an ever more attractive, liveable, and high-quality city.

This season’s Souq Al Freej presents an extensive programme of activities, entertainment shows, and cultural performances designed for families, youth, and children. The event features live shows, interactive workshops, and dedicated children’s zones providing safe and enjoyable experiences. Food kiosks will further enrich the atmosphere while visitors explore a wide range of products — from handmade crafts to sustainable goods — creating a destination that blends shopping with leisure.

Mohammed Ahli, Acting Director of the Public Parks and Recreational Facilities Department at Dubai Municipality, stated: "We are pleased to announce the return of the fourth season of Souq Al Freej in an all-new format filled with engaging activities and experiences that bring together shopping and entertainment across three of Dubai’s most distinctive parks."

Registration Details

Emirati entrepreneurs and productive families can register until 25 November 2025 to participate in the upcoming Souq Al Freej through the link https://www.dm.gov.ae/souk-alfreej-registration/. The event provides participants with an opportunity to reach a broad audience and take part in one of Dubai’s most prominent community initiatives.

The third season of Souq Al Freej recorded exceptional success by attracting over 282,000 visitors. This initiative has established itself as a distinguished community platform that enhances Dubai's appeal while highlighting its public parks as inclusive spaces for families. These parks offer experiences that elevate residents’ wellbeing while supporting local enterprises through stronger community engagement.

Ahli added: "It also embodies our vision of transforming public parks into sustainable community hubs — vibrant, interactive spaces that enrich residents’ and visitors’ quality of life through continuous engagement and activity. We look forward to strong participation from local entrepreneurs eager to showcase their products."

With inputs from WAM