Dubai Humanitarian And ThinkSmart Join Forces To Enhance Community Engagement Through Innovative Campaigns
Dubai Humanitarian has teamed up with ThinkSmart, a content creation hub, to roll out campaigns aimed at boosting community involvement and expanding outreach. This collaboration seeks to use various platforms to bring people together and motivate them to support humanitarian efforts.
The partnership will kick off with the Dubai Marathon 2025, where participants will be encouraged to ‘Run for Humanity.’ This event aims to unite the community, promoting a sense of solidarity while backing important causes.

During this campaign, both participants and supporters can contribute to charity. The funds raised will go to Dubai Humanitarian’s nonprofit members, enhancing emergency readiness, response, and long-term development initiatives. These contributions will improve disaster response capabilities, enabling communities to handle crises effectively and offer life-saving help.
Giuseppe Saba, CEO and Board Member of Dubai Humanitarian, stated: "At Dubai Humanitarian, we firmly believe in the transformative power of collaboration, particularly in the humanitarian sector. We continually seek partnerships with organisations that share our passion for making a positive impact. Our collaboration with ThinkSmart is a testament to this shared vision, reflecting a mutual commitment to building stronger communities and inspiring collective action for humanity. The Dubai Marathon serves as a perfect platform to bring people together, raise awareness, and mobilise vital resources to support global humanitarian efforts."
Haitham Obeid, Co-founder and General Manager of ThinkSmart, expressed: "It is an honour for us to be part of this incredible gathering at Dubai Marathon, which brings sports and humanitarian together for a good cause with the community of Dubai Humanitarian."
This strategic alliance highlights the importance of collective action in addressing global challenges. By combining efforts through events like the marathon, both organisations aim to raise awareness and gather essential resources for worldwide humanitarian initiatives.
With inputs from WAM