Dubai Holding Asset Management Unveils Dubai Retail As Unified Brand For Over 40 Malls And Lifestyle Destinations

Dubai Holding Asset Management (DHAM) has introduced 'Dubai Retail' as the unified brand for over 40 malls and lifestyle destinations. This move is part of DHAM's strategy to enhance its retail operations following the integration of Nakheel and Meydan into Dubai Holding in 2024. The new brand aims to improve efficiency, scalability, and competitiveness in Dubai's retail sector.

Dubai Retail encompasses a wide range of offerings, including 10 malls, 15 lifestyle destinations, and 18 retail centres across the city. These locations collectively house more than 6,500 retailers within a gross leasable area exceeding 13 million square feet. The diverse mix of shopping, dining, and lifestyle experiences significantly contributes to Dubai's retail and tourism sectors.

The recent launch of Nad Al Sheba Mall and ongoing development of Al Khail Avenue highlight Dubai Retail's commitment to growth. Al Khail Avenue will add 1.2 million square feet to the existing gross leasable area upon completion. These developments aim to integrate retail, dining, leisure, and entertainment into vibrant lifestyle hubs that drive Dubai’s experience economy.

Malek Al Malek, Group CEO of DHAM, stated: "Our malls and destinations have been instrumental in shaping the city’s dynamic retail landscape and evolving customer experiences. Dubai Retail draws on the strength and synergies of the wider Dubai Holding ecosystem - including development and asset management - positioning it to seize the opportunities presented by a rapidly expanding population, a thriving tourism sector and forward-looking urban development."

Fareed Abdelrahman, Managing Director of Retail Destinations at DHAM, emphasised that being one of the region’s largest groups of malls is just the beginning. He said: "This announcement strengthens Dubai Retail’s ability to grow strategically and continuously enhance its destinations to meet the evolving expectations of residents and visitors." By aligning with global trends, they aim to keep their destinations competitive.

Earlier announcements included renaming Nakheel Mall as 'Palm Jumeirah Mall' after redeveloping its section. This change enhances Palm Jumeirah Mall's flagship status on the iconic Palm Jumeirah while enriching experiences curated by Dubai Retail.

Dubai Retail features notable malls such as Palm Jumeirah Mall (formerly Nakheel Mall), Nad Al Sheba Mall, The Outlet Village, Circle Mall, Ibn Battuta Mall, Golden Mile Galleria, Bay Avenue, Bay Square, Dragon Mart, with Al Khail Avenue set to open soon. Additionally, vibrant lifestyle destinations like Bluewaters, JBR, Palm West Beach offer unique experiences blending retail with leisure.

The brand also includes 18 strategically located retail centres serving key residential communities like Jumeirah Islands Centre and Discovery Gardens Centre. These centres cater to diverse needs across various neighbourhoods in Dubai.

From popular spots to iconic landmarks, Dubai Retail unites malls and lifestyle destinations with a forward-thinking vision. This approach supports long-term growth ambitions by driving evolution in lifestyle and retail experiences within the emirate.

With inputs from WAM