Dubai CommerCity Collaborates With Qeen.ai And Portmind To Enhance AI Adoption In E-Commerce

Dubai CommerCity (DCC), the first free zone in the region dedicated to digital commerce, has announced strategic partnerships with qeen.ai and Portmind. These collaborations aim to boost e-commerce growth in the UAE. The announcement was made during Dubai AI Week, held from 21-25 April 2025, under the patronage of H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum.

The partnership with qeen.ai combines DCC's advanced digital commerce infrastructure with qeen.ai’s AI capabilities. This collaboration aims to create a future-focused ecosystem that supports e-commerce business growth. By integrating intelligent automation and AI-driven customer experience management, it seeks to accelerate digital transformation for SMEs and high-growth brands in digital commerce.

Mitch Bittermann, Senior Vice President - Commercial at Dubai CommerCity, stated: "Our partnership with qeen.ai reflects Dubai CommerCity’s commitment to supporting the emirate’s vision to become a global hub for artificial intelligence and a leader in shaping the future of digital economies, in line with the ambitions of Dubai’s Economic Agenda (D33). By integrating intelligent automation and agentic AI solutions into our ecosystem, we are enhancing the competitiveness of e-commerce businesses and contributing to a thriving AI-driven economy that attracts global talent and investment."

Dina Alsamhan, Co-founder & CBO of qeen.ai, remarked: "Partnering with Dubai CommerCity is a strategic step in advancing the UAE’s digital commerce infrastructure. DCC enables market access and qeen.ai provides the intelligence layer that drives next-level performance. Our AI agents give SMEs the tools to automate, localize, and optimize their operations, enabling them to scale efficiently and compete globally. With this partnership, we’re reshaping how e-commerce is done in the region, ensuring SMEs can scale efficiently and maintain a competitive edge in an increasingly digital world."

Portmind's integration into DCC involves its AI-powered Sail platform. This platform will enhance customs processes by making them more agile and efficient. Businesses within DCC will benefit from faster customs clearance due to automated processes related to shipping documentation and compliance.

Abdulrahman Shaheen, Senior Vice President of Operations at Dubai CommerCity, commented: "Dubai CommerCity’s partnership with Portmind reflects our commitment to creating a smarter, faster, and more agile business environment for companies of all sizes. Our aim is to enable businesses to thrive by adopting intelligent solutions that simplify and future-proof trade operations, reinforcing Dubai’s position as a world-class innovation hub. This partnership also aligns with the priorities of Dubai AI Week to accelerate the responsible development of transformative technologies for the benefit of societies and economies."

Julien Gurunlian, Founder and CEO of Portmind, expressed enthusiasm about collaborating with DCC: "We are excited to collaborate with Dubai CommerCity to introduce AI-driven innovation into international trade. Our Sail platform is designed to eliminate inefficiencies and reduce friction in cross-border operations. This partnership allows us to enable smarter, faster customs workflows that drive compliance, reduce costs, and enhance trade transparency—benefiting businesses across the DCC ecosystem."

Supporting UAE's Digital Economy Vision

The UAE's e-commerce market is projected to surpass AED 48.8 billion by 2028. These partnerships align with national efforts to strengthen the digital economy and position Dubai as a leading hub for next-generation trade technology.

These collaborations support UAE's strategic vision for economic diversification and digital transformation. They reinforce DCC's commitment to accelerating innovation while empowering e-commerce sector growth. The aim is for DCC to become a next-generation free zone driven by innovation, agility, and digital transformation.

With inputs from WAM