Deem Finance Launches Unique Joy-Win Credit Card Program For Tailored Rewards And Cash Draws

Deem Finance has unveiled the Joy-Win Credit Card Program, which provides cardholders with the unprecedented ability to alternate their reward-earning strategy according to their preferences. Through the Deem Mobile App, users have the flexibility to choose between accruing guaranteed rewards with the Joy program or participating in the Win program for a chance at a substantial cash draw.

The Joy-Win Credit Card Program stands out for its user-centric design, offering two distinct reward mechanisms within a single card. The Joy program caters to those seeking assured benefits on their expenditure in lifestyle and travel categories.

Conversely, the Win program appeals to individuals drawn to the excitement of potentially winning a grand prize of AED 250,000, with every AED 100 spent earning them an entry into the draw. This dual-programme feature underscores Deem's commitment to providing versatile and rewarding financial products.

Deem Finance's latest offering was shaped by extensive customer feedback, highlighting a demand for more transparent and flexible reward options. This feedback revealed a divide among customers, with some favoring guaranteed returns on their spending, while others were enticed by the possibility of winning prizes through draws.

Addressing these preferences, Deem Finance has crafted a solution that allows customers to tailor their rewards to their liking, at no additional cost. This initiative reflects a significant step towards customizing financial services to match individual user needs.

Chris Taylor, CEO of Deem Finance, stated, "At Deem, we empower customers through simplicity, transparency, and choice. The Joy-Win Credit Card reflects this by giving people real freedom in how they're rewarded. We're not just launching a product, we're delivering on our promise to make financial tools more meaningful and accessible for everyone."

Suji Gopalakrishnan, Head of Retail Assets at Deem, further highlighted the company's commitment to responding to customer feedback by offering more autonomy in the rewards process. "We're putting the power of choice back in the customer's hands. As our customer feedback revealed a desire for more control, transparency, and flexibility in how rewards are earned and redeemed, we curated a card to serve this requirement. Whether you prefer guaranteed rewards or a shot at a big win, you can now switch between both, all within the same card, every month."

The flexibility of the Joy-Win program extends to allowing customers to adjust their reward settings on a monthly basis via the Deem App. Those opting for the Joy program can further tailor their rewards by choosing between Lifestyle and Travel categories, with the potential to earn accelerated rewards based on their spending.