Daman Reaffirms Commitment To Women's Preventive Health And Lifelong Wellbeing Through Awareness Initiatives

The National Insurance Company – Daman, part of PureHealth Group, the largest healthcare entity in the Middle East, has reinforced its dedication to women's health and preventive care. Throughout a month-long campaign, Daman focused on educating and encouraging early breast cancer detection through various awareness initiatives.

Daman's efforts included community-focused activities aimed at increasing breast health awareness and cancer prevention. These initiatives featured expert-led webinars and health talks that discussed risk factors and lifestyle choices. The 'All About Women’s Health' webinar provided evidence-based insights into breast health, menopause, and iron deficiency.

The webinar highlighted global statistics showing that breast cancer is influenced by gene mutations, hormonal factors, and other risks. While inherited gene mutations account for about 10% of cases, most arise from spontaneous mutations. It was also noted that approximately 99% of breast cancer cases occur in women, with only 0.5% to 1% affecting men.

On-site screening events were held at client locations offering breast health services such as initial check-ups followed by clinical breast exams or mammograms. Daman's newsletter further emphasised the importance of early detection for long-term wellbeing.

Daman partnered with leading healthcare providers like Abu Dhabi Health Services Company (SEHA) to support their Breast Cancer awareness campaign this year. This collaboration facilitated free screenings, expert consultations, and community engagement opportunities to empower women with better understanding of their health.

Khaled Ateeq Aldhaheri, CEO of Daman, stated: "At Daman, we remain committed to advancing the culture of prevention and public health through initiatives that empower individuals with knowledge and access to quality care. By combining medical expertise with community engagement, we aim to make preventive healthcare an integral part of everyday life across the UAE."

Focus on Lifestyle Changes

Daman's initiatives also underscored the significant role lifestyle plays in cancer prevention. According to WHO research, 30-50% of all cancer cases can be prevented by adopting healthy habits. Maintaining a healthy weight, eating a balanced diet, avoiding tobacco use, and engaging in regular physical activity can reduce the risk of several cancers including breast cancer.

Daman provides its members access to the largest healthcare network in the UAE for cancer preventive screenings like MRI scans and mammograms according to each member’s 'Schedule of Benefits'. Their Health Insurance Literacy campaign "Ensure You Know" educates the public on choosing insurance plans that cover essential preventive services.

Commitment to Long-Term Health Goals

Daman remains dedicated to promoting early detection and holistic well-being through corporate wellness programmes, education campaigns, and community partnerships. By embedding prevention within its long-term strategy and outreach efforts, Daman strengthens its role as a trusted health partner in empowering women and families across the UAE towards a healthier future.

With inputs from WAM