UAE: CBD And DFRE Partner To Offer Exclusive Customer Benefits During Key Events In Dubai

The Commercial Bank of Dubai (CBD) and the Dubai Festivals and Retail Establishment (DFRE), a branch of Dubai's Department of Economy & Tourism, have embarked on a multi-year collaboration aimed at offering CBD customers exclusive advantages. This alliance seeks to immerse the broader UAE populace in Dubai’s eagerly awaited shopping and lifestyle festivities, which are integral to the city’s annual Retail Calendar such as the Dubai Shopping Festival, Dubai Summer Surprises, and the Dubai Fitness Challenge, to name a few.

CBD's initiatives under this partnership extend beyond mere transactional benefits, aiming to foster a sense of community and well-being among Dubai's residents and visitors. The bank is set to roll out wellness programs, family activities, and interactive experiences catering to all significant events and festivals highlighted in the Retail Calendar. Additionally, exclusive campaigns and offers, including financial planning support during key DFRE community events, are part of CBD’s strategy to provide value-added services to its customers.

Exclusive Benefits for CBD Customers

Customers of CBD are poised to enjoy an array of exclusive privileges that promise to enhance their shopping and lifestyle experiences in Dubai. These include tailored promotions, special discounts, and exclusive cashback offers that will be available during the city’s array of events and festivals organized by DFRE throughout the year. Such perks are aimed at not only rewarding CBD's customers but also at contributing to the communal spirit and vibrancy of Dubai as a global city.

This collaboration was formalized through an agreement signed by Ahmed Al Khaja, CEO of DFRE, and Khaled Al Hammadi, GM of Personal Banking Group at CBD. It is a strategic move by CBD to enrich the dynamic cultural fabric of Dubai, providing individuals and families with myriad opportunities to engage, celebrate, and flourish. By aligning with DFRE's comprehensive schedule of events, CBD is set to offer its customers unique cashback opportunities, special discounts, and access to custom promotions across a spectrum of retail, dining, and entertainment options throughout the year.

Dr. Bernd van Linder, CEO of Commercial Bank of Dubai, expressed enthusiasm about the partnership, stating, "This partnership with DFRE represents an exciting opportunity for us to enrich the lives of our customers and the communities we serve. By working together to deliver exclusive benefits and unforgettable experiences during Dubai's most celebrated events, we are reaffirming our commitment to backing the ambitions of our customers and the communities we serve. CBD is proud to play a role in bringing Dubai's vibrant festivals to life, supporting its position as one of the world's most exciting cities."

Ahmed Al Khaja, CEO of DFRE, also highlighted the significance of the collaboration, saying, "The strategic partnership with the Commercial Bank of Dubai marks an important milestone in our unwavering commitment to curate memorable experiences for residents and visitors throughout our highly anticipated year-round calendar of citywide festivals and events. The collaboration is a true testament to the exemplary spirit of private-public collaboration that continues to be at the heart of Dubai's wider economic success. Together, we look forward to strengthening Dubai's thriving retail sector, ultimately fostering sustainable growth and tourism development in line with the Dubai Economic Agenda D33 to consolidate the Emirate's position as the world's best city to live, visit, and work in."

By offering exclusive benefits to its customers and engaging the broader community through DFRE's extensive event programmes, CBD is reinforcing its commitment to support the aspirations of its customers and contribute to the vibrant culture of Dubai.