Citi And Mastercard Introduce The Ultima Mastercard For Affluent Clients In UAE With Exclusive Travel Benefits

In a significant development for affluent clients in the UAE, Citi and Mastercard have come together to introduce the Citi Ultima Mastercard credit card. This collaboration marks a pivotal step in catering to the sophisticated needs of high-net-worth individuals, offering them unparalleled travel and lifestyle advantages.

The card, distinguished by its all-metal design, was unveiled at an exclusive Gala Dinner in Dubai, exclusively for Citigold Private Client selectees, showcasing Citi Wealth's commitment to providing comprehensive offerings.

This premium card stands out by offering cardholders a range of exceptional benefits designed to enhance the travel experience. These include substantial discounts on flight tickets, complimentary third nights at hotels worldwide, and a suite of airport services such as home check-in, transfers, lounge access, fast track security, and meet & greet services.

Additionally, users can earn up to five Citi Miles for every USD spent, which can be redeemed effortlessly for flights with any airline, in any class, to any destination, through the innovative "Fly with Citi Miles" feature. This feature, alongside the fact that Citi Miles never expire and can be converted into cashback or transferred to partner airlines, underscores the card's appeal to those who frequently travel in luxury.

Sanjay Nambiar, Citi's Head of International Cards, highlighted the card's inception. "With data revealing that the UAE's affluent clients are travelling more frequently and in greater luxury than before, Citi and Mastercard recognized the demand for elevated, bespoke travel experiences. In response, the Citi Ultima Mastercard credit card was designed to offer exclusive, best-in-class travel and lifestyle benefits that provide more flexibility as well as enhance the experience of our clients in this dynamic market."

Jason Lane, Mastercard's Executive Vice President for Global Account Management, expressed excitement about expanding their partnership with Citi. "We are delighted to expand our long-standing partnership with Citi to bring the Ultima credit card to the UAE, whose increasingly affluent population with rapidly changing requirements demands exceptional lifestyle experiences. As the home to the MENA region's two wealthiest cities, this is the perfect place to unveil this sophisticated payment product that connects discerning consumers to their passions."

Venkat Mahadevan, Citi UAE Head of Retail Wealth Business, emphasized the card's alignment with the lifestyle and needs of affluent travelers. Mahadevan elaborated, "We're always striving to ensure that we bring products and services to our clients that are relevant to their needs and lifestyle. In partnership with Mastercard, the 'Ultima' card has been meticulously curated to cater to the needs of the affluent traveller and offers an integrated suite of services that seamlessly combines premium credit card benefits with unique digital features."

The Citi Ultima Mastercard not only redefines travel convenience but also extends its premium offerings to include lifestyle privileges such as unlimited golf, valet parking, and exclusive movie ticket deals. These additional perks, along with online discounts, cater to the diverse needs and interests of cardholders, making it a comprehensive solution for the discerning client.