CG Hospitality Collaborates With Marriott For Global Launch Of Series By Marriott Brand

CG Hospitality Global, based in Dubai and a key division of CG Corp Global, is making significant strides in India's hotel industry. It has recently announced a groundbreaking collaboration with Marriott International. This partnership is set to launch the Series by Marriott™, a new brand focusing on midscale and upscale hotel collections.

It brings together The Fern, The Fern Residency, and The Fern Habitat with Marriott's extensive global network. This deal includes an equity investment by Marriott in Concept Hospitality Private Limited (CHPL) and establishes a long-term co-branding agreement for The Fern brands within India. As a result, Fern hotels will now access Marriott’s expansive distribution channels, digital systems, and the Marriott Bonvoy™ loyalty program, benefiting from its 237 million members while maintaining their distinctive character and regional essence.

Rahul Chaudhary, Managing Director & CEO of CG Corp Global & CG Hospitality Holdings, emphasized the significance of this partnership: "This strategic collaboration represents more than just a portfolio expansion—it's the alignment of two shared visions to redefine the mid-market hospitality landscape. At CG Hospitality, we've long championed sustainable, responsible, and accessible hospitality, particularly through Fern's pioneering presence across India's Tier 2 and Tier 3 cities.

"With this partnership, we're now setting our sights on taking The Fern to 500 hotels by 2030, and arguably making The Fern brands, the biggest in this segment, in India, while expanding CG Hospitality's footprint to 650 hotels globally. Marriott's global scale, trust, and loyalty ecosystem will be a powerful catalyst in achieving this ambitious vision. Together, we're not only strengthening India's hospitality infrastructure but enabling a regional eco-sensitive brand to thrive on the global stage. This is a defining moment for The Fern and a bold new chapter for Indian hospitality."

Founded in 1996 by Param Kannampilly, CHPL has evolved into one of India's premier hotel management entities. This partnership signifies a major leap in India's hospitality journey, integrating The Fern and its subsets into Marriott's international portfolio. With CHPL managing over 120 hotels in 90 cities and an additional 40 properties in development, this agreement is slated to add 84 Fern-branded hotels and roughly 6,000 rooms to Marriott's Indian portfolio, marking one of the most substantial multi-unit transactions in the nation's hotel industry.

Anthony Capuano, President and CEO of Marriott International, shared his enthusiasm for the collaboration: "Series by Marriott furthers Marriott's commitment to delivering lodging offerings in the right place at the right price with basics done well. Creating a new, regional collection brand will further Marriott's reach among value-conscious travelers, provide additional choice for our existing Marriott Bonvoy members and guests, and offer more affiliation opportunities for local owners. We are thrilled to launch Series by Marriott through our founding deal with CHPL.

"This deal will help meaningfully expand Marriott's leading position in India, a key market for the company. We see this multi-unit conversion deal as a strong foundation as we look to accelerate growth of the Series by Marriott collection in additional markets around the world. The Fern portfolio throughout India is highly regarded and CHPL's commitment to operational excellence and meeting the needs of regional travelers embodies the spirit of the Series by Marriott brand."

CG Corp Global stands as Nepal's first multi-billion-dollar conglomerate, with a rich history spanning 140 years and four generations. It boasts over 261 brands, 202 companies, and more than 20,000 employees across 32 countries. The conglomerate ventures into various sectors including FMCG, banking, power, hospitality, real estate, telecom, cement, and education. CG Hospitality, through its portfolio of over 195 hotels and resorts in 12 countries and 127 destinations, represents a significant part of CG Corp Global.

The partnership also highlights CG Hospitality's role as a global promoter of Indian brands and its continued investment in the growth of India's travel and tourism sectors, particularly in high-growth regions like the Middle East. This collaboration, including a recent agreement to convert The Farm at San Benito in the Philippines into an Autograph Collection resort, marks a significant milestone in bringing wellness-focused properties to international markets.

CG Hospitality's joint ventures with renowned global brands such as IHCL, Jetwing, Radisson, Hilton, and Fairmont, underscore its diversified and expansive portfolio, set to reach over 650 hotels and 30,000 keys by 2027. This collaboration with Marriott International is a testament to CG Hospitality's ongoing efforts to enhance the global hospitality landscape, bringing regional brands like The Fern to the forefront of the industry.